How to Cover the Cost Of Online Event Registration

When done right, online event registration will save you time and money compared to doing it manually, but if you are looking for ways to cover the cost of the service here are a few ideas.

1. Build the cost of the online registration into your price.
   
   Adding a few dollars to your price isn’t usually an issue. We suggest that you build it into the main price rather than showing it as a separate convenience fee or service charge.
    
2. Use the online form to promote a sponsor.
   
   The online form is the perfect place to promote a sponsor and it’s easy to add a sponsor’s logo anywhere on the form and put a link to their website on the thank you page and in the confirmation email. We’ve had clients sell a spot on the form for one hundred dollars up to several thousand dollars.

Add even more value for your sponsors

If you would like to take this one step further, offer your sponsor the opportunity to ask a question on the form, then after registration closes provide them with the responses.

For example a sponsor may want to ask questions like:

1. Would you like a demo of our product?
2. Would you like to receive our email newsletter?
3. When do you plan to purchase a particular product?

Many businesses spend hundreds of dollars for each new lead they get, so if you present this in the right way you might be making money in the end.