Create Better Links to Get More Event Registrations

If you go to a web page only to find yourself moving the mouse from top to bottom and corner to corner trying to find a link, take a moment to notice why you are having difficulty navigating through the page.

Creating effective web links is simple, but often overlooked.  If you are using online registration for your event, the quality of the link from your website to the online form can impact the number of people who register for your event.

In most cases, a link should not stand on its own as you cannot assume that people will be ready to register without knowing the details of the event.  Consider this your opportunity to make a sale and come up with an enticing description and list pertinent details such as the event date, time, location and price.

Once people are interested in registering for your event, make the link easy to see and use by following these three tips.

1. Position links near the top of the page.

Studies show that many web users do not scroll down a page in search of links or other information.  To ensure your link is seen by most visitors, make sure it appears in the top half of the screen.

2. Use simple and clear presentation.

Readers grow tired of fancy graphics and animations if they don’t enhance your message.  Text links can be very effective, but keep the contrast high between your font and background.  Make links stand out by using underlining and if the link is separate form paragraph text you may want to use a slightly larger font and add some white space above and below to make it standout even more.

3. Write brief link text.

Brief but meaningful link text is the most effective at calling users to action.  Avoid divulging too much information within the link phrase and avoid putting verb phrases in your link text.

For example, avoid the following sentences in your link text:

To register for this event, click here.

Click here to purchase tickets.

In favor of:

Go to the registration form now.

Purchase tickets.

Following these tips will help to get more people to your registration form, but don’t stop here.  Try searching terms like “good link text” or “effective links” in a search engine for more information and implement these ideas for your entire website.

Please feel free to contact us if you have any questions or comments about this article.


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