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Tip 2: Make a top ten list of reasons to attend your event

Happy New Year!

To start off 2010 off we'd like to talk about the value of a simple promotional idea, that when formulated correctly, can have a huge impact on the number of registrations you receive for your event.

Making a top ten list of reasons to attend your event is a great way to point out all the smaller details that you may not have included in other promotional materials. To start your list, grab a piece of paper and start writing down all of the things you feel are attractive about your event, for example:

1. Free speaker sessions
2. X number of meals
3. Free networking events
4. An excuse to come to (insert name of great city)
5. Meet current clients
6. Mention CE credits
7. An opportunity to be the first to see...
8. Free parking

9. Discount on hotel rooms
10. Mention entertainment
11. Opportunity to visit local attractions
12. Find new suppliers
13. Learn new industry trends
14. Door prizes
15. Mention keynote speakers
16. Closing party!

Try recording at least 20 points. If you're stuck, maybe do a quick web search and see what other events are offering. Do you remember prepping to attend a conference or event and thinking "I wonder if the facility has free Wi-Fi". Brainstorming from a delegate's point of view may make your list easier to compose. When complete, go back to the top of the list and rank them from 1-20. The last 10 won't make the cut and now you have the list you can use to promote your event.

If possible keep the list items short in description. This way it can be added to virtually any medium, like a box on your event website or printed material. Or maybe a banner ad on a website or support material for your event newsletter.

A simple list can go a long way in sparking interest from potential attendees.

Please feel free to contact us if you have any questions or comments about this article.

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