Optimizing field labels on your event registration forms
The labels you use for the fields on your online event registration forms can have a big impact on how easy it is for registrants to complete your form.
To help show this, we’ve set up two sample form sections with four simple yes/no fields. Each section collects exactly same information, with the same fields, but visually they are much different.
Option #1 – Text heavy labels
The formatting and field labels here will work, but we think it could be better. Here are some issues that we see:
- The words “will you be attending the” and the dates are repeated for each field. This adds unnecessary clutter to the form making it seem more complicated than it really is.
- The repeated text also makes it hard to scan though the form to quickly choose an answer without reading, this can frustrate registrants and lead to errors.
Option #2 – Concise labels and formatting
- We’ve removed the repeated text since the instructions at the top of the section already tell people what to do.
- With the extra text removed, registrants can instantly see what activity they are registering for.
- We added in the day of the week so registrants don’t need to go look at a calendar to figure out the day.
- We added in a divider line so that at a glance you can see there are options over multiple days.
- Bold was added to the date to help it stand out and further help divide the days.
The amount of work to set up either registration form is about the same, so the next time you’re building a form, see if you can adjust your labels to make the form easier to use and maybe even get a few more people registering for your event.
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