Event Registration Blog

12 Tips to Help You Rock Your Facebook Page

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With 1.5 billion active users and 4.5 billion likes a day (source: Zephoria), Facebook is where it’s at for social media. You’re using it for your event promotions, as we discussed in our last post. But maybe you’re a bit of a newbie to this channel, at least when it comes to marketing. If that’s the case, you might be a little confused by what you should do or not be aware of the different options available.
Facebook numbers are so enticing, but it’s not as easy as that to get noticed and get traction, so it’s important that you follow best practices. Read  on for 12 Facebook power tips to get your presence going….

  1. Hashtags: People normally think of Twitter when it comes to hashtags, but Facebook uses them too. Remember, don’t go overboard on them. One or two is plenty. And don’t forget to use your event specific hashtag.
  2. Use text only posts: They have more reach in the newsfeed than any other type of post. Use them to ask questions or make comments. Or share some of your internal content by removing the link preview.
  3. Keep it short: Shorter posts tend to get more engagement. So keep things brief and get to the point.
  4. Get feedback: Ask questions. Not only are you encouraging comments, you are learning about your audience.
  5. When you post: Have a look at your Facebook Analytics to learn when your audience is online. Then use this information to power your posting schedule.
  6. Images: Facebook is a visual medium. People like pictures. Post them.
  7. Showcase specific posts: Facebook has a few tools for this. Use the pin a post function to keep a post right at the top of your page. Perfect for promoting your event! Have you shared a great image? You can also highlight the post to make it larger it and let it really shine in your feed.
  8. Tagging: Tag other pages when sharing resources. Great for networking and it’s good karma. Type the @ symbol and the name of the page to tag.
  9. Use a call to action:Encourage your fans to interact with a post by asking them to share it and leave their thoughts. Specify what it is you’d like them to do (Thanks to OFFSite for sharing this tip on Twitter).
  10. Be valuable: Give your fans a reason to “like” you. Share with them the information that is useful to them, including a variety of sources and topics to keep things interesting.
  11. Keep it updated: It certainly doesn’t help your business any to have a ghost town Facebook page. Develop a consistent posting schedule. Use the schedule posts feature to maintain consistent activity.
  12. Free stuff: If you’re using Facebook advertising consider an ad variation that offers something free. So many businesses are promoting with Facebook now that it’s easy to get lost in the clutter. If you’re running a contest for your event and giving something away for free, that could be one way to catch some attention. Promoting your offer is another idea. For some more information on Facebook advertising, have a look at these resources.

This is by no means an exhaustive list of Facebook tips. Do you have any others to share? Let us know in the comments.

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