2020 Event Email Marketing: The 5-Email Roadmap To Success

The following blog post was originally published on 1/9/19, but updated on 5/12/20 for added value. 

When leveraging your event email marketing strategy, there are five types of emails that should be sent to maximize your event’s potential and create a proper channel of communication. Think of each email as an opportunity to promote your event, even when attendees are already confirmed. This type of strategy will provide value for your audience, create trust with your organization, and keep your event top-of-mind.


Below, we’ll dive into the What, Why, Who, and When for each type of email, as well as give you some tips for success to make the most of each email opportunity. Make sure to read to the end for two bonus emails that can help take your event email marketing strategy to the next level! 

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Promoting Diversity Within Your Next Event

Diversity can be a sensitive subject! We’re here to address it and offer tips on how to incorporate diversity in all aspects of your next event. It’s an important piece that shouldn’t be looked over. Check out some tips:

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4 Simple Hacks to Presenting with Better Audience Engagement

The end goal of presentations? Two words: engaged audience. When we are asked to present, of course, comes the initial fear of well….presenting. What typically comes after that is the fear of keeping your attendees actually engaged

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Room Layouts for Your Next Event: 8 Options

The following blog post was originally published on 2/13/19, but updated on 1/23/20 for added value. 

Room layout is more important than some people may think. Getting it right means having a good flow throughout the room, ensuring the kind of engagement you’re looking for, and keeping compliant with any safety requirements.

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Food for Thought: 6 Exclusive Room Drop Ideas

From experience as an attendee, I can tell you that I love room drops. What’s better than a surprise gift delivered to your room? Quite possibly nothing. 

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3 Ways to Effectively Prepare for a New Year

It’s the start of a new year and resolutions are officially underway! If you’re anything like me, you’re probably taking a long look at how your 2019 panned out. Was it an accomplished year? Did you fall a little behind?

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How To Keep Your Attendees Waiting in Line Happy

Waiting in lines. We all know that if the line is moving at a slow pace, it’s probably a painful experience for your attendees. Sometimes, lines are just inevitable and therefore, not a thrilling experience. What if we said you could help make it an enjoyable one?

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Spice Up the Workplace with These 8 Holiday Event Ideas

It’s the most wonderful time of the year. 🎶 The cheer is spreading, the laughter is getting louder, and the decorations are getting...BRIGHTER! 

To spread extra holiday cheer in the workplace (and spice things up — maybe with some cider?), consider hosting any of these 8 ideas:

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5 Unique Swag Items for 2020 Events

If you’re in the event space, you’ve probably come across or heard the term “swag”. And if you’re the one providing the swag, you probably ask yourself these two questions when planning: “Will the attendees use it?” “Is it budget-friendly?”

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What Do Event Planners ACTUALLY Want From Vendors?

Are you a vendor that works with Event Planners day-in and day-out? Curious to know what Event Planners are actually interested in when working with you, as the vendor?

Event Planners are strategic. They are knowledgeable. They crave excellence. So, how can you be a better vendor that caters to Event Planner’s needs? Check it out:

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