Personify, the leading provider of constituent management software, commissioned research in December 2020 of nearly 1,000 association members and staff about their preferences for digital engagement along with challenges and opportunities that have arisen over the past year with virtual events.
It’s March again, which means it’s officially been one year since COVID arose and changed life as we knew it. That’s right, it’s been twelve whole months of social distancing and staying home — twelve months! We’ll be the first to say this past year has felt like a blur. Living in a constant state of uncertainty is tiring, and it’s more than ok to admit that it was (and still is) a lot to handle at times!
While it feels as if we should all be well-versed in virtual events by now, the reality is, if you were mostly hosting in-person events pre-COVID, switching to virtual can be a challenge. We'll be the first to say it: It's a big adjustment! And even though we’re one year into this doesn’t mean you’re a pro: many people are just now holding events virtually that they cancelled in-person last year.
When leveraging your event email marketing strategy, there are five types of emails worth sending to maximize your event’s potential and create a proper channel of communication. Think of each email as an opportunity to promote your event, even when attendees are already confirmed. This strategy will provide value for your audience, create trust with your organization, and keep your event top-of-mind.
Read below for the what, why, who, and when for each type of email, as well as a few tips to make the most of each email opportunity:
The following blog post was written by Rich Vallaster, Director of Client Relations & Support at Personify, the leading provider of constituent management software helping associations, nonprofits, and health and wellness organizations of all sizes.
With the tumultuous start of 2021, a slower than expected roll-out of vaccines, and some events staging in-person while other high-profile events cancel or declare they will be virtual well into Q2, event professionals are left wondering, what’s next?