Maximizing the New Events Normal with Tech Tools

We are halfway through 2021, and the event professional’s rollercoaster has yet to pull into the station.  While I don’t have statistical evidence, I can share a growing number of events (even large tradeshows) have started to stage successfully in more significant numbers. At the same time, many organizations have remained entirely virtual due to timing, COVID, or other reasons. With the future still unclear, organizations must continue to plan and strategize for the future of their virtual or hybrid events.   

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5 Key Take-a-Ways from the Events Revenue Summit

As we approach the mid-year point of 2021, COVID is sadly not in the rear-view mirror quite yet. The Events Revenue Summit gave us a glimpse into where event professionals are not only in-terms of generating revenue from their events but how they are developing their approaches for the remainder of 2021 and beyond.

A few key themes developed across the 15 sessions, panel discussions and round tables with event professionals, industry colleagues, and partners from organizations and associations big and small.  If you missed the event and want to watch any of dynamic and informative on-demand sessions, we have you covered. Just sign up here.

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Event Communities for Your Hybrid Events – It’s Time

If you read back through event trends and predictions blogs of the past several years, you will find many references to building online event communities to support in-person events.

So, what happened?

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The Events Elephant in the Room – Events Revenue

With the recent CDC modified masking recommendations and venues around the US announcing total openings, it is becoming more apparent that in-person (or hybrid) events will rebound more quickly than initially expected. Event organizers are scrambling to not only secure locations and venues but understand the technology and execution of hybrid events. And for insurance and contingency planning, many also create virtual backup options should the landscape suddenly shift again. While this is undoubtedly expected (and necessary), the discussions seem to be avoiding the “events elephant” in the room–events revenue.

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Event Industry Trends and Recap of the 2021 SISO CEO Summit

I have attended industry events for most of my life. In good and bad times, even after industry-influencing events such as 9/11 and the great recession. This was different. Not only was this arguably the very first large industry event in person, but it was also the first time in a year that many of us have traveled outside of our homes or pandemic pods.

Like caged birds, we were finally allowed to fly and sing again. We were among our peers, our events professional tribe – all having suffered both personal and professional losses due to COVID. With more than 200 plus C-level show organizers and industry partners gathered on Amelia Island, Florida – one thing was clear, everyone wanted to solve how to move forward, grow stronger and evolve our industry.

While I shared my five lessons learned from a post-pandemic in-person event in my recent blog post, this post briefly covers the some of the key themes and trends from the SISO CEO Summit.

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Five Lessons Learned from a Post Pandemic In-Person Event

While it seemed like attending my first post-pandemic in-person event would be like riding a bike, it came with some lessons learned and a few surprises.

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Online Events Communities – Why Now?

Ironically, event professionals are an industry that is changing and an industry that never seems to change. Like many black swan events, there are often long-term changes to the way businesses operate and consumers act. According to a recent McKinsey and Company study,  90% of executives said they expect the fallout from COVID-19 to fundamentally change the way they do business over the next five years. Those same executives also reported that the pandemic would have a lasting impact on their customer’s needs and 75% said the crisis would create new growth opportunities. Could online event communities be the answer?

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Call for Papers in a Pandemic: Virtual and Hybrid Event Planning

For a few short weeks in 2020, the world seemed to slow. As we’ve progressed to nearly the end of the pandemic, it looks like it has begun to speed up even faster than our pre-COVID lives once again. We have all adjusted, from the way we shop to the way we work, much of it “just in time” or with greater flexibility. Who would have thought that airlines would drop their $200 change fees?

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Show Me the Money! Virtual Sponsorship Success

Much like Jerry Maguire (Tom Cruise) had to prove to his sports star, Rod Tidwell (Cuba Gooding) in the 1996 film Jerry Maguire, exhibit and sponsorship managers are having to show their organizations (and their clients – exhibitors and sponsors) the “money” or value in a virtual world. 

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