Increasing conference attendance can be a seriously arduous task. You must convince your audience to commit not only their money, but also their time. (And we all know, time is money.) Tack on travel fees for a national (or international) in-person event and, well, it can be a bit of an uphill climb asking attendees to spend hundreds, even thousands to attend your event. Most wouldn’t even consider paying out of pocket.
That’s where their employer comes in! But, a potential attendee asking a tight-fisted manager to release funds without clearly outlining the costs and benefits will get questioned very quickly – so help get your audience to your event by providing an attendance justification letter template.