ePly Event Planning Blog

Increasing conference attendance can be a seriously arduous task. You must convince your audience to commit not only their money, but also their time. (And we all know, time is money.) Tack on travel fees for a national (or international) in-person event and, well, it can be a bit of an uphill climb asking attendees to spend hundreds, even thousands to attend your event. Most wouldn’t even consider paying out of pocket.

That’s where their employer comes in! But, a potential attendee asking a tight-fisted manager to release funds without clearly outlining the costs and benefits will get questioned very quickly – so help get your audience to your event by providing an attendance justification letter template.

If you’re a contracted event planner, whether it's for colleges, weddings, or a corporate setting, you know that marketing yourself is half the job. Your clients won’t just come to you; you have to put in marketing efforts to attract your ideal clients.

Now...it’s time to ask yourself: are you utilizing all marketing outlets to ensure your success as an event planner? We put together three go-to strategies for driving interest, establishing relationships, and ultimately securing dream event contracts.

Without a doubt, booking a speaker can take your event to the next level. However, it can often become overwhelming when you start to look at the fine details within the legal agreement. This is the agreement that is securing both you and the speaker throughout the process, after all. It’s important! 

The real question is, where do you even start? We’ve put together three musts when it comes to developing your Speaker Agreement so that you and your speaker are legally secure while working together.

It can be hard to come by reliable event volunteers. They can be challenging to find and sometimes even harder to keep around.

The struggle is real! So to help you out, check out our tips below to help event planners master managing event volunteers:

Depending on your event, it can feel just as busy to those attending as it is to those producing it. Conferences, for example, tend to pack a lot of activity into a little bit of time, so there isn’t much spare time for attendees to give their feedback.

That said, conference attendees do want to share their thoughts on the sessions they’re attending! Us event planners just have to make it as easy as possible for them to do so. 

Making sure that your questions are quick and to the point is key for gathering feedback when the content is fresh in your attendees’ minds. Take a look at these tips and example questions:

It’s almost a wrap on 2020! And while most of us are ready to say goodbye, we thought it’d be fun (and, potentially helpful) to share our most-read blog posts of the year.

Whether you’re an avid reader, a new subscriber, or somewhere in between, here are the five posts all event planners should catch up on:

First, we want to wish all of our blog subscribers a very merry everything. It’s been a challenging year, to say the least. (We know, we’re talking to event planners here!) And, after months of solving problems, developing new strategies, and learning new platforms, you deserve a break. 

We hope that over the next few days you get to...

Have you thought about joining forces with another company for your next event? There’s a lot to gain from an event partnership, like having access to more staff and more funds as well as reaching a larger audience.

That said, you need to make sure that your partnership is a good fit before you jump right into something that could affect your organization and/or event brand in the long run. Check out these four questions you must consider before forming an event partnership:

At this point in 2020, you’re likely thinking about what your 2021 events are going to look like — more specifically, whether they will take place online, in person, or some combination of the two.

Events will undoubtedly be tricky to navigate for the foreseeable future. While planners have certainly honed their skill of being ready to pivot on a dime this year (and sponsors and attendees have been just as flexible!) we think there are still some ways that you can be proactive when it comes to finding the right event management software to suit your needs for the next year and beyond.

When it comes to event management software in 2021, here are three questions to ask yourself (and why you want to ask them):

Event planners are often in charge of their event’s finances — which can be overwhelming at first, especially for those who don’t have much experience with managing money!

That said, having a firm grasp on your event finances also gives you a lot of power and freedom. Managing your event’s budget and pricing can give you the flexibility to prioritize where you spend money (and where you don’t) and how you add value to attendees, giving you the ability to drive more registrations.

It all starts with your event budget and pricing. Here’s how to approach both: