Your online event registration form is an important piece of your overall event marketing. Getting your potential attendees to the form is one thing, but they have to complete it in order to secure their ticket. That’s why it’s important to ensure they have a seamless experience.
The best way to do that? Review it from top to bottom.
By following these seven steps, you’ll be able to identify and quickly eliminate any online event registration form hiccups:
One great thing about having an event website or “micro-site” dedicated JUST to your event is all of the digital real estate you have to really show your audience what your event is all about and why they should attend. That’s a seriously powerful event-marketing tool!
Those who work on large-scale events or for event planning companies are likely used to building out this kind of content, but event planners working for a university, nonprofit, or business may not know where to start. Check out our list of what you MUST include on your event website:
When planning a major event or conference, it’s best to investigate all of the ways you can maximize your event’s success. Many people and organizations have heard of a virtual event, but have no idea how to pull one off. If you count yourself among them, then these 6 Steps to Successful Virtual Event Planning are sure to set you on the right course to planning and maximizing the success of your event!
Generating sponsorship money is an important part of any event — now more than ever. But it doesn’t stop at signing the agreement. As investors in your event, sponsors should be treated as partners. You want to give them meaningful opportunities to connect with your attendees so they find value in their investment and return year after year.
Putting up their logo in a few places isn’t enough! Here are four ways to incorporate sponsors throughout your event:
When you begin thinking about how you want to organize your next conference, it’s important to consider how you are going to attract a variety of attendee demographics. One easy way to start is by curating varying educational tracks that could interest a range of professionals to your event.
While these will vary depending on your industry, we’ve highlighted four types of educational tracks that will help you cover your bases for attracting both veteran and newcomer attendees alike!
When planning an in-person or virtual event, attendee engagement should always be top-of-mind. Any activities you plan should be a little bit strategic, moving you closer to the goal for hosting the event in the first place — that said, you want to make them FUN of course!
One easy way to engage your attendees is leaning into any timely holidays or traditions. Since Halloween is right around the corner, we thought we’d brainstorm a few ideas for adding some last-minute fun to an event this month — ideas so easy, it’s spooky:
Planning a successful event takes a lot of forethought. It all starts with nailing down your goals for hosting the event, whether it be to drive a specific number of registrations, fundraise a certain amount, or simply provide an experience for your audience.
You want to kick off any event planning process by thinking about your event from the top down — starting with that goal and then everything you’ll do to accomplish it — so that you can set up your online event registration form and reporting to help you in the long run.
How?
Speakers are a BIG part of many events — especially conferences. They play into why people register and what attendees will ultimately take back to implement. (A pretty big responsibility.)
That said, you want to leverage your speakers to the best of your ability in order to attract your audience and drive registration rates. To do that, it’s important to ask your speakers for a few key marketing materials. Particularly…
Engaging young professionals can be tough, especially when it comes to events. Throw the word ‘networking’ out there, and people seem to run for the hills.
But you know what makes networking a lot less intimidating and a lot more appealing? When there’s an activity to break the ice. (And no, nothing cheesy.) Remember, young professionals want to connect — but you’ll be much more successful at engaging them if you can help them do so in a way that’s going to be fun.
The next time you are planning an event or event activity for young professionals, keep these ideas in mind:
Event planners represent their event and their organization — to vendors, their audience, sponsors, etc. — so whether you’re a beginner or seasoned, in-house or agency, professional development should still be top of mind.
One thing that all event planners should have on hand is a quick bio. You never know when it’ll be needed! If you’re trying to figure out where to start, we’ve got you covered: check out this basic template to follow so you can knock out a professional biography in ten minutes or less.