4 Ways to Build Event Brand Awareness

Simply put, brand awareness is the level of consumer consciousness of a company. Which, in short, means it’s highly important when it comes to planning an event! You want people to know about your event, after all! 

To boost brand awareness, there are specific ways to be efficient and get your event in front of your target audience. But how do you do it? Check out these 4 strategies that will ultimately get your attendees out from behind their desks and at your event:

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Gifts for Event Planners: 6 Ideas

Event planners dedicate their work and lives to planning other people’s dream events. With the holiday season upon us, it’s time to treat them to something they’d actually love and use. Not sure where to start when it comes to buying those gifts? Consider these gift ideas as easy Amazon finds:

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Event Committees: 4 Types Needed and Their Duties

We’ve all heard the old phrase “two heads are better than one”! And it still rings true today. Planning a large conference or company event is a huge task to take on and will almost always need more than one person planning. So, how do you implement that in an organized way?

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Social Media Hacks: Algorithms, Insights, and Tips

So, your organization has profiles on different social media platforms and you’re ready to start getting those likes and follows! Or you’re looking to get your organization online and get up and running. The process of getting engagement, however, is a little trickier than it may seem. 

Did you know that Twitter, Instagram, and Facebook each have their own algorithms? That means that each platform has a calculated process for how followers, non-followers, and engagers see your content. In fact, Instagram changed their algorithm in 2016 to make it harder for businesses to get in front of your target audience...bummer, right?

Have no fear! As a business ourselves, we know the importance of reaching our target audience and wanting them to engage online with our brand (and with us!). We’ve put together tips for each platform and how you can do just that:

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Event Crisis Strategy: The How and Why

It’s the last thing we want to happen at our event, but unfortunately it’s sometimes inevitable. Crisis. We’ve seen crisis happen at big-name events such as the Harvest Festival in Las Vegas. A devastating, and tragic event. 

If something like this were to happen to your organization, do you have a crisis strategy in place? If so, is it done correctly? We’ve put together 3 musts when it comes to developing a crisis management strategy and how to do just that:

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Event Planning Organization: Stay Traditional or Move to Modern Technology?

Are you an agenda, notetaker kind of organizer? The traditional, paper and pen kind of organizer? If so, I am right there in the boat with you. It’s satisfying to write down your tasks and check them off after you complete them. It’s an “Ah, it’s complete!” satisfaction. But...is it the most efficient way to organize?

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3 Tactics to Try at Your Next College Event

College students. There’s hundreds of them on campus, working on homework, drinking coffee like it’s water, and hanging out with their friends. You see them all the time, but how do you actually attract them to YOUR events?

When planning an event for university students, there are a few important components to keep in mind. It can be a little confusing to figure out what makes college students tick and how to appeal to them. Luckily, we have some tips today just for YOU to help with this dilemma (and they’re from a recent college grad too!). 

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How to Find the BEST Venue for Your Upcoming Event

Event planning is a fun and exciting process, but it has lots of components you have to be on top of! All these details, when given enough attention, will help make your next event a true success. One of these important components is picking a venue for your event. 

While this may seem like a simple task, there are a lot of things to keep in mind when selecting the perfect location. So… how do you do it?  Not to worry! We here at ePly have a few suggestions to help you along the way.

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Keep Branding Consistent Throughout Your Event

Hosting an event is always an exciting time! It’s a great opportunity to provide a valuable experience to your attendees while also showing off your brand. The question is, how do you promote your organization’s brand effectively? 

This is where the importance of branding really comes into play. So, what is branding exactly? Branding is using different elements of your organization (i.e. colors, values, slogans, etc) to create and promote one cohesive brand that represents your company. When people see one of these elements, they should instantly think of your organization.

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7 Often Overlooked Event Planning Details

When it comes down to it, event planning is a details game. That’s because there are SO many to keep track of. Between your multiple audiences (vendors, volunteers, attendees, sponsors, staff) and their various needs and wants...it’s enough to make even the most veteran event planner’s head spin!

But whether you ARE a veteran or a total amateur, juggling all of that makes it easy to forget something. So, what details in particular tend to trip event planners up the most? Here are seven to keep in mind:

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