Event Crisis Strategy: The How and Why

It’s the last thing we want to happen at our event, but unfortunately it’s sometimes inevitable. Crisis. We’ve seen crisis happen at big-name events such as the Harvest Festival in Las Vegas. A devastating, and tragic event. 

If something like this were to happen to your organization, do you have a crisis strategy in place? If so, is it done correctly? We’ve put together 3 musts when it comes to developing a crisis management strategy and how to do just that:

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Event Planning Organization: Stay Traditional or Move to Modern Technology?

Are you an agenda, notetaker kind of organizer? The traditional, paper and pen kind of organizer? If so, I am right there in the boat with you. It’s satisfying to write down your tasks and check them off after you complete them. It’s an “Ah, it’s complete!” satisfaction. But...is it the most efficient way to organize?

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3 Tactics to Try at Your Next College Event

College students. There’s hundreds of them on campus, working on homework, drinking coffee like it’s water, and hanging out with their friends. You see them all the time, but how do you actually attract them to YOUR events?

When planning an event for university students, there are a few important components to keep in mind. It can be a little confusing to figure out what makes college students tick and how to appeal to them. Luckily, we have some tips today just for YOU to help with this dilemma (and they’re from a recent college grad too!). 

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How to Find the BEST Venue for Your Upcoming Event

Event planning is a fun and exciting process, but it has lots of components you have to be on top of! All these details, when given enough attention, will help make your next event a true success. One of these important components is picking a venue for your event. 

While this may seem like a simple task, there are a lot of things to keep in mind when selecting the perfect location. So… how do you do it?  Not to worry! We here at ePly have a few suggestions to help you along the way.

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Keep Branding Consistent Throughout Your Event

Hosting an event is always an exciting time! It’s a great opportunity to provide a valuable experience to your attendees while also showing off your brand. The question is, how do you promote your organization’s brand effectively? 

This is where the importance of branding really comes into play. So, what is branding exactly? Branding is using different elements of your organization (i.e. colors, values, slogans, etc) to create and promote one cohesive brand that represents your company. When people see one of these elements, they should instantly think of your organization.

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7 Often Overlooked Event Planning Details

When it comes down to it, event planning is a details game. That’s because there are SO many to keep track of. Between your multiple audiences (vendors, volunteers, attendees, sponsors, staff) and their various needs and wants...it’s enough to make even the most veteran event planner’s head spin!

But whether you ARE a veteran or a total amateur, juggling all of that makes it easy to forget something. So, what details in particular tend to trip event planners up the most? Here are seven to keep in mind:

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Quickly Capture Conference Attendee Feedback with These Tips

As the event planner, it can be easy to forget that conferences can feel extremely busy for attendees, too. A few days of bouncing in between sessions, grabbing quick lunches, networking, etc. is a lot of work!

That’s why you want to be strategic about how you gather feedback. Surveying attendees just after sessions means the content will be fresh in their mind, but the surveys should be short with questions that are easy to answer and get straight to the point. Here are our tips for post-session surveys:

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What to Do When an Event Sponsor Walks Away Unhappy

A healthy sponsorship program relies on keeping your sponsors satisfied with the value they’re receiving in return for spending their time and money on your event. Sounds simple enough, right? Theoretically, you should just be able to focus on fulfilling the details in their agreement - but in practice, it doesn’t always happen that way.

Unfortunately, despite your best efforts, some sponsors walk away from events dissatisfied. Whether it was a hard-to-please on-site rep, a venue problem that was out of your control, or you simply made a mistake (we’re all human!) your next task is to do what you can to turn that relationship around. Here are some steps to take:

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4 Steps to Developing Your Event Promotion Plan

Concert, fundraiser, conference, or 5k - no matter what type of event, your main goal is to get people to show up. That’s a LOT of pressure! Even if it’s an event you’ve been hosting for years, there’s a lot about event planning that makes attendance unpredictable.

To ease your mind, I recommend creating an event promotion plan - but treat it more like a guideline. You’ll want to be flexible and make changes as needed, but having a blueprint will keep the momentum going and make the whole promotional process feel a lot less hectic.

That all said, here are the four steps to take toward building your event promotion plan:

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5 Ways to Make the Most out of a Small Event Space

The size of your event venue can really make or break the entire attendee experience. Those dimensions define exactly what you can use the space for - not to mention, how many people can actually fit in it!

Now with a space that’s too large, you can usually add extra furniture to fill it up or use some kind of divider to “get rid of” square footage. But small spaces? Those get tricky. You want to make sure that your attendees will be comfortable and able to engage.

Luckily, there are ways to make do with a small space, depending on the type of event. Here are some suggestions:

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