Welcome Back! In-Person Events Are Happening

Even though the pandemic is far from over, the events industry is starting to pivot from virtual events and preparing for the return of in-person trade shows and conferences, albeit safely. Rich Vallaster, Director of Marketing and Tradeshow Wonk at Personify, recently sat down with Susan Newman, Senior Vice President of Conferences at the National Retail Federation (NRF), to discuss the decision points for moving forward with their largest annual event in January of 2022.

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6 Ways You Can Cut Down Your Event Budget

Did you come out of quarantine feeling like everything has suddenly gotten way more expensive? You’re not the only one. Costs are up everywhere, and it’s especially true for event planning as we start returning to in-person events. We’re thinking to ourselves, “Did everything really cost this much before?” 

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The Best Webinars of 2021 So Far

One thing that can be said about the Great Covid-19 Lockdown is there has been no shortage of webinars to attend. From how-to’s to top tips, there has been plenty of content to keep us busy as we navigate a chaotic and confusing landscape and adapt to the ever-changing “new normal.” 

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Webinar Recap: Maximizing the New Events Normal with Tech Tools

COVID-19 affected the events industry in a multitude of ways. From being forced to cancel events entirely to switching to virtual and reduced staffing, it seemed like new obstacles were popping up daily. Now, as cases caused by the Delta Variant rise, event professionals continue to face the unknown problem. As we have seen, many professionals have had to adapt to doing more with less. So, what do we do? Conclusion: there are technology solutions that can help now and in the future when things return to normal.

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Email Tips To Drive Results for Your Exhibitors

In the event planning world, you always want to ensure your exhibitors’ success. Successful booths mean a high ROI, and a high ROI means happy exhibitors. Providing value is critical in building long- term relationships with the organizations that invest time and resources in your events. One of the ways you can do this is by providing them with email marketing tips to help drive traffic to their booths. 

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Maximizing the New Events Normal with Tech Tools

We are halfway through 2021, and the event professional’s rollercoaster has yet to pull into the station.  While I don’t have statistical evidence, I can share a growing number of events (even large tradeshows) have started to stage successfully in more significant numbers. At the same time, many organizations have remained entirely virtual due to timing, COVID, or other reasons. With the future still unclear, organizations must continue to plan and strategize for the future of their virtual or hybrid events.   

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5 Key Take-a-Ways from the Events Revenue Summit

As we approach the mid-year point of 2021, COVID is sadly not in the rear-view mirror quite yet. The Events Revenue Summit gave us a glimpse into where event professionals are not only in-terms of generating revenue from their events but how they are developing their approaches for the remainder of 2021 and beyond.

A few key themes developed across the 15 sessions, panel discussions and round tables with event professionals, industry colleagues, and partners from organizations and associations big and small.  If you missed the event and want to watch any of dynamic and informative on-demand sessions, we have you covered. Just sign up here.

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Event Communities for Your Hybrid Events – It’s Time

If you read back through event trends and predictions blogs of the past several years, you will find many references to building online event communities to support in-person events.

So, what happened?

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The Events Elephant in the Room – Events Revenue

With the recent CDC modified masking recommendations and venues around the US announcing total openings, it is becoming more apparent that in-person (or hybrid) events will rebound more quickly than initially expected. Event organizers are scrambling to not only secure locations and venues but understand the technology and execution of hybrid events. And for insurance and contingency planning, many also create virtual backup options should the landscape suddenly shift again. While this is undoubtedly expected (and necessary), the discussions seem to be avoiding the “events elephant” in the room–events revenue.

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