The main goal for any event is getting people there in the first place — so you probably have a pretty solid plan for promoting it to your audience and generating registrations.
...but, that said, do you have a plan for communicating with your attendees? The people who’ve already signed up? You ABSOLUTELY should. Whether you’ll be face-to-face, all online, or some combination of the two, keeping attendees informed and engaged is imperative to event success.
That’s why you’ll want to put together an attendee communication plan that takes into account what you should tell them about before, during, and after the event. Here’s an idea of what kind of messaging you should focus on during each phase: