ePly Event Planning Blog

When planning an in-person or virtual event, attendee engagement should always be top-of-mind. Any activities you plan should be a little bit strategic, moving you closer to the goal for hosting the event in the first place — that said, you want to make them FUN of course!

One easy way to engage your attendees is leaning into any timely holidays or traditions. Since Halloween is right around the corner, we thought we’d brainstorm a few ideas for adding some last-minute fun to an event this month — ideas so easy, it’s spooky:

The main goal for any event is getting people there in the first place — so you probably have a pretty solid plan for promoting it to your audience and generating registrations.

...but, that said, do you have a plan for communicating with your attendees? The people who’ve already signed up? You ABSOLUTELY should. Whether you’ll be face-to-face, all online, or some combination of the two, keeping attendees informed and engaged is imperative to event success.

That’s why you’ll want to put together an attendee communication plan that takes into account what you should tell them about before, during, and after the event. Here’s an idea of what kind of messaging you should focus on during each phase: