Have you thought about joining forces with another company for your next event? There’s a lot to gain from an event partnership, like having access to more staff and more funds as well as reaching a larger audience.
That said, you need to make sure that your partnership is a good fit before you jump right into something that could affect your organization and/or event brand in the long run. Check out these four questions you must consider before forming an event partnership:
One great thing about having an event website or “micro-site” dedicated JUST to your event is all of the digital real estate you have to really show your audience what your event is all about and why they should attend. That’s a seriously powerful event-marketing tool!
Those who work on large-scale events or for event planning companies are likely used to building out this kind of content, but event planners working for a university, nonprofit, or business may not know where to start. Check out our list of what you MUST include on your event website:
Speakers are a BIG part of many events — especially conferences. They play into why people register and what attendees will ultimately take back to implement. (A pretty big responsibility.)
That said, you want to leverage your speakers to the best of your ability in order to attract your audience and drive registration rates. To do that, it’s important to ask your speakers for a few key marketing materials. Particularly…