4 Steps to Developing Your Event Promotion Plan

Concert, fundraiser, conference, or 5k - no matter what type of event, your main goal is to get people to show up. That’s a LOT of pressure! Even if it’s an event you’ve been hosting for years, there’s a lot about event planning that makes attendance unpredictable.

To ease your mind, I recommend creating an event promotion plan - but treat it more like a guideline. You’ll want to be flexible and make changes as needed, but having a blueprint will keep the momentum going and make the whole promotional process feel a lot less hectic.

That all said, here are the four steps to take toward building your event promotion plan:

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5 Ways to Make the Most out of a Small Event Space

The size of your event venue can really make or break the entire attendee experience. Those dimensions define exactly what you can use the space for - not to mention, how many people can actually fit in it!

Now with a space that’s too large, you can usually add extra furniture to fill it up or use some kind of divider to “get rid of” square footage. But small spaces? Those get tricky. You want to make sure that your attendees will be comfortable and able to engage.

Luckily, there are ways to make do with a small space, depending on the type of event. Here are some suggestions:

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Top Challenges for Event Planners to Overcome in 2019

Challenges in event planning will always exist: Some will come and go with time, some will be more persistent. But either way, getting ahead of them will allow you to come up with strategic solutions before the challenge turns into an outright problem.

That’s where survey results like this come in. A group of meeting planners and hoteliers identified what challenges are on the horizon for 2019: Do they align with yours? Probably so!

These challenges would resonate with any event planner, regardless of your industry. We put together some tips and resources for you to get a jump start on overcoming them:

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4 Types of Environments to Try at Your Next Conference

Lots of different types of people attend conferences - and I don’t just mean different roles, career levels, educational backgrounds, etc. I’m talking personality type: introverts and extroverts; people who are there to learn, and people who are there to kick back; people who take effective notes and people who...don’t, so much.

Depending on your personality (or even your mood), a different vibe will affect your comfort. These are four go-to environment types we recommend incorporating into any conference that’ll leave ALL attendees feeling refreshed and engaged:

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Securing Event Sponsors That Make Sense: The Why (and How)

Whether they invest on a high level, commit to covering specific costs (food, badges, supplies, etc.), or are part of a trade, engaging sponsors is a smart way to add some extra padding to your event budget.

That said, it’s important that your partnerships make sense - after all, money is involved! And that doesn't just mean for you and the sponsor. Anyone you invite to have a presence on-site should make sense for your attendees, too. But why, exactly, do sponsorships need to make sense on so many levels?

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25 Thought-Starters for Unique Swag That’ll Get Attendees Talking

Handing out swag - or, “stuff we all get” - at events is an easy way to engage attendees and leave a lasting impression. The key, though, is to find an item that’s both useful enough that attendees won’t immediately throw it away, and interesting enough that they’ll talk about it with others.

Now, we know budget is always a constraint - but let’s put money aside for the moment and have some fun! To help you start brainstorming, we put together a list of unique items you could brand and use as swag:

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How to Write an Event FAQ That’ll Actually Help Attendees

Answering attendee questions is an inevitable part of event planning. That said, with all the other balls your juggling, it can be hard to take the time to answer the same questions over, and over, and over...and over again.

That’s where an FAQ, or “frequently asked questions,” page comes in handy. Here are some thoughts on writing your FAQ page in a way that’ll effectively keep attendees in-the-know:

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9 Questions to Use for a Quick Post-Event Survey

You already know that a post-event survey is a MUST. Attendees, vendors, sponsors - everyone who was on-site will have valuable feedback you can use to make your next event better.

But knowing what to ask can be a challenge, and having a mile-long survey will deter most from filling it out! Here are our go-to questions for a quick and easy survey that are bound to give you the feedback you’re looking for:

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Room Layouts for Your Next Event: 8 Options

Room layout is more important than some people may think. Getting it right means having a good flow throughout the room, ensuring the kind of engagement you’re looking for, and keeping compliant with any safety requirements.

That said, it’s a lot to consider (on top of everything else) when planning your event. To help you make an informed decision about how your next event will look, we’ve highlighted the eight most popular event room layouts and their benefits:

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Pay Attention to These Details on Your Event Confirmation Emails

One advantage of using online event registration is getting the ability to automatically send event confirmation emails. While the main purpose of this email is to confirm that a registration has been received, it is also a perfect avenue for providing event participants with additional information and reminders.

Here are a few details to pay extra attention to on your event confirmation emails:

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