Forming an Event Partnership: 4 Questions You MUST Consider

Have you thought about joining forces with another company for your next event? There’s a lot to gain from an event partnership: having access to more staff and more funds as well as reaching a larger audience.

That said, you need to make sure that your partnership is a good fit before you jump right into something that could affect your brand in the long run. Check out these four questions you must considering before forming an event partnership!

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7 A/B Tests to Try for Mastering Event Emails

Looking to get a little adventurous with your next event email? Maybe it’s time to incorporate a little A/B testing into your everyday marketing routine!

A/B testing is the process of taking some marketing collateral (email, landing page, invitation, etc) and sending it to two groups: a control group and a variation group. The control group will get the original version and the variation group will get a tweaked version to see if it gathers more or less interest than the original.

Check out these seven tests you should try to bump up interest in your event emails!

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The Ultimate Post-Event Checklist for Event Planners

So your event is over, now what? You’ve already impressed your clients with your professionality and expert eye for design, now it’s time to make sure they think of YOU for their next event, and better yet - spread the word.

Staying in contact with your clients and attendees post-event is key to building your business’ success. Not only do you want to ensure the host was 100% satisfied, but that the attendees had a good experience as well and hey, they may even consider you for their next event..

Check out our checklist to make sure that you have what you need post-event!

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3 Must-See Sessions for IncentiveWorks ‘18

With IncentiveWorks just around the corner, have you checked out what sessions you’re the most keen to see? If not, we have you covered! Check out the three sessions that we think you’d be sad to miss at IncentiveWorks ‘18!

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Buy or Rent? The Ultimate Showdown for Event Equipment

For the average event planner, one of the hardest questions you have to ask is whether you should buy or rent your event equipment (especially for long-term or repeat event planning). And rightly so! When it comes to comparing the pros and cons, you can easily find yourself drowning in a sea of information. So, what should you do?

While your answer will vary depending on your industry and equipment needs, we created a cheat sheet of five categories that ALL event planners should consider when it comes to making a final decision. Check it out below!

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4 Essential Educational Tracks You NEED for Your Next Conference

When you begin thinking about how you want to organize your next conference, it’s important to consider how you are going to attract a variety of attendee demographics. One easy way to start is by curating varying educational tracks that could interest a range of professionals to your event.

While these will vary depending on your industry, we’ve highlighted four types of educational tracks that will help you cover your bases for attracting both veteran and newcomer attendees alike!

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How to Build an Event Brochure: Your Complete List

Ever worried that your event brochure is lacking or that you’re forgetting something? Event planning can pull you in multiple directions and it can be easy to forget the small details (which are often the most important)!

Check out our simple checklist to ensure your brochure is up-to-date and ready to impress your attendees at your next event.

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How to Construct the Ultimate Playlist For Your Next Event

Have you ever thought about using music to help keep the flow of your event on track? The right kind of music at the right time can put your attendees in just the right headspace to get the most out of your event.

Trying to figure out where to start? Take a look at these three questions to keep in mind when you’re creating your next event playlist.

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Using Social Media For Event Promotion: 6 Simple Tips

On a daily basis, most people are using some form of social media (Facebook, Instagram, Twitter, LinkedIn, etc) on their mobile device. So the question becomes: How can you take advantage of this for your next event?

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How to Attract Gen Z to Your Next Event

What can stimulate an eight second attention span? That’s the question you’re really going to have to ask yourself if you want to bring Generation Z to your next event. Speaking as one myself, I know we are a tough crowd to please. Between personal insight and some industry research, I’ve compiled three main tips that give you a little glance into the minds of Gen Z.

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