2020 Event Email Marketing: The 5-Email Roadmap To Success

The following blog post was originally published on 1/9/19, but updated on 5/12/20 for added value. 

When leveraging your event email marketing strategy, there are five types of emails that should be sent to maximize your event’s potential and create a proper channel of communication. Think of each email as an opportunity to promote your event, even when attendees are already confirmed. This type of strategy will provide value for your audience, create trust with your organization, and keep your event top-of-mind.


Below, we’ll dive into the What, Why, Who, and When for each type of email, as well as give you some tips for success to make the most of each email opportunity. Make sure to read to the end for two bonus emails that can help take your event email marketing strategy to the next level! 

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How to Deliver the Best Online Event Sponsorship Packages

When you’re hosting an in-person event, adding virtual delivery effectively doubles your sponsorship opportunities — so it’s certainly a smart decision for easy value-add. If your in-person event has been cancelled, and hosting online is now the only option, don’t fret — online delivery provides countless opportunities for online event sponsorship packages. We’ve got the tips you need to help build the perfect revenue-generating event sponsorship package that keeps them coming back year after year

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10 Best Event Email Templates

Are you racking your brain on what kind of email you should send to sell out your event? Or perhaps you’re searching for the right kinds of informational emails to send in the days leading up to your event? Then you’re in need of a wide range of event email templates that are fast, simple, and get the point across! 

Check out our 10 best easy-to-use event email templates that you should send out to your attendees before your next event! Read carefully, the first 5 templates on our list are intended to drive registrations and sell out your event, while the last 5 templates keep your attendees’ interest piqued in the days leading up to your event. Make sure you read to the end for a bonus event email template!

We recommend using this base template to ensure you’ve included all key event details in your email. Then, you can modify and add a personal touch as necessary with our 10 outlined examples below!

Base Template:

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Promoting Diversity Within Your Next Event

Diversity can be a sensitive subject! We’re here to address it and offer tips on how to incorporate diversity in all aspects of your next event. It’s an important piece that shouldn’t be looked over. Check out some tips:

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How To Execute an Influencer Marketing Campaign

If you’re a part of the social media realm, you know that social media influencers have shifted the way sales and ROI operate in 2019 and going forward in 2020 - whether it’s events, products, or services. Influencers are the “TasteMakers” in the industry, and therefore influencing the way buyers...well, buy. 

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4 Ways to Build Event Brand Awareness

Simply put, brand awareness is the level of consumer consciousness of a company. Which, in short, means it’s highly important when it comes to planning an event! You want people to know about your event, after all! 

To boost brand awareness, there are specific ways to be efficient and get your event in front of your target audience. But how do you do it? Check out these 4 strategies that will ultimately get your attendees out from behind their desks and at your event:

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Social Media Hacks: Algorithms, Insights, and Tips

So, your organization has profiles on different social media platforms and you’re ready to start getting those likes and follows! Or you’re looking to get your organization online and get up and running. The process of getting engagement, however, is a little trickier than it may seem. 

Did you know that Twitter, Instagram, and Facebook each have their own algorithms? That means that each platform has a calculated process for how followers, non-followers, and engagers see your content. In fact, Instagram changed their algorithm in 2016 to make it harder for businesses to get in front of your target audience...bummer, right?

Have no fear! As a business ourselves, we know the importance of reaching our target audience and wanting them to engage online with our brand (and with us!). We’ve put together tips for each platform and how you can do just that:

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3 Tactics to Try at Your Next College Event

College students. There’s hundreds of them on campus, working on homework, drinking coffee like it’s water, and hanging out with their friends. You see them all the time, but how do you actually attract them to YOUR events?

When planning an event for university students, there are a few important components to keep in mind. It can be a little confusing to figure out what makes college students tick and how to appeal to them. Luckily, we have some tips today just for YOU to help with this dilemma (and they’re from a recent college grad too!). 

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Quickly Capture Conference Attendee Feedback with These Tips

As the event planner, it can be easy to forget that conferences can feel extremely busy for attendees, too. A few days of bouncing in between sessions, grabbing quick lunches, networking, etc. is a lot of work!

That’s why you want to be strategic about how you gather feedback. Surveying attendees just after sessions means the content will be fresh in their mind, but the surveys should be short with questions that are easy to answer and get straight to the point. Here are our tips for post-session surveys:

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What to Do When an Event Sponsor Walks Away Unhappy

A healthy sponsorship program relies on keeping your sponsors satisfied with the value they’re receiving in return for spending their time and money on your event. Sounds simple enough, right? Theoretically, you should just be able to focus on fulfilling the details in their agreement - but in practice, it doesn’t always happen that way.

Unfortunately, despite your best efforts, some sponsors walk away from events dissatisfied. Whether it was a hard-to-please on-site rep, a venue problem that was out of your control, or you simply made a mistake (we’re all human!) your next task is to do what you can to turn that relationship around. Here are some steps to take:

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