The following blog post was originally published on 1/9/19, but updated on 5/12/20 for added value.
When leveraging your event email marketing strategy, there are five types of emails that should be sent to maximize your event’s potential and create a proper channel of communication. Think of each email as an opportunity to promote your event, even when attendees are already confirmed. This type of strategy will provide value for your audience, create trust with your organization, and keep your event top-of-mind.
Below, we’ll dive into the What, Why, Who, and When for each type of email, as well as give you some tips for success to make the most of each email opportunity. Make sure to read to the end for two bonus emails that can help take your event email marketing strategy to the next level!