4 Steps to Developing Your Event Promotion Plan

Concert, fundraiser, conference, or 5k - no matter what type of event, your main goal is to get people to show up. That’s a LOT of pressure! Even if it’s an event you’ve been hosting for years, there’s a lot about event planning that makes attendance unpredictable.

To ease your mind, I recommend creating an event promotion plan - but treat it more like a guideline. You’ll want to be flexible and make changes as needed, but having a blueprint will keep the momentum going and make the whole promotional process feel a lot less hectic.

That all said, here are the four steps to take toward building your event promotion plan:

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Securing Event Sponsors That Make Sense: The Why (and How)

Whether they invest on a high level, commit to covering specific costs (food, badges, supplies, etc.), or are part of a trade, engaging sponsors is a smart way to add some extra padding to your event budget.

That said, it’s important that your partnerships make sense - after all, money is involved! And that doesn't just mean for you and the sponsor. Anyone you invite to have a presence on-site should make sense for your attendees, too. But why, exactly, do sponsorships need to make sense on so many levels?

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9 Questions to Use for a Quick Post-Event Survey

You already know that a post-event survey is a MUST. Attendees, vendors, sponsors - everyone who was on-site will have valuable feedback you can use to make your next event better.

But knowing what to ask can be a challenge, and having a mile-long survey will deter most from filling it out! Here are our go-to questions for a quick and easy survey that are bound to give you the feedback you’re looking for:

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Pay Attention to These Details on Your Event Confirmation Emails

One advantage of using online event registration is getting the ability to automatically send event confirmation emails. While the main purpose of this email is to confirm that a registration has been received, it is also a perfect avenue for providing event participants with additional information and reminders.

Here are a few details to pay extra attention to on your event confirmation emails:

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How to Say Thank You to Your Event Sponsors

If you’re trying to find some simple ways to make a great impression with your event sponsors, look no further! Check out how you can say thank you (without much effort) and keep your sponsors coming back year after year.

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Selling Event Sponsorships: A Checklist for Success

Thinking about reevaluating your event sponsorship program to spruce it up? Sponsors can add some amazing resources to your events that can take them to the next level (think more funds, advertising, and manpower). However, convincing companies to become sponsors can be another story.

If you’re feeling unsure of where to start, let us help! Take a look at our checklist to see how you can make event sponsorship appealing again!

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The Ultimate Post-Event Checklist for Event Planners

So your event is over, now what? You’ve already impressed your clients with your professionality and expert eye for design, now it’s time to make sure they think of YOU for their next event, and better yet - spread the word.

Staying in contact with your clients and attendees post-event is key to building your business’ success. Not only do you want to ensure the host was 100% satisfied, but that the attendees had a good experience as well and hey, they may even consider you for their next event..

Check out our checklist to make sure that you have what you need post-event!

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How to Attract Gen Z to Your Next Event

What can stimulate an eight second attention span? That’s the question you’re really going to have to ask yourself if you want to bring Generation Z to your next event. Speaking as one myself, I know we are a tough crowd to please. Between personal insight and some industry research, I’ve compiled three main tips that give you a little glance into the minds of Gen Z.

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Hashtags and Handles: Live-Tweeting 101

The appeal of being an active participant on Twitter is obvious. It’s a platform that provides you (a brand representative) real time interactions with your target audience in a clean, streamlined way that is easy to understand. What’s not to love? But are you concerned that Twitter doesn’t come naturally to you?

If so, you’re not alone! Many people feel overwhelmed when they first try to master the basics of Twitter, let alone attempting to live-tweet! To help, we’ve highlighted some basic tips to help any live-tweeting beginner knock it out of the park. Check them out below:

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