If you’ve hosted or are planning to host a virtual event in 2020 (or beyond), let me ask you...did you charge or are you planning on charging for attendance? Many organizations are reluctant because virtual events lack several of the components in-person events offer (face-to-face networking being a primary one).
But here’s the thing: While your virtual event might be different than your in-person event, that’s not to say it’s any less valuable. You’re likely still offering top-notch content, and possibly even continuing education opportunities. That’s worth something!
But the question is...how much? How exactly do you price a virtual event, particularly when you’ve never hosted one before?
Well, for every organization — and even every event — it’s different. But here are a few things to keep in mind as you’re trying to price yours: