The thought has probably crossed your mind a few times...“Does my event really need its own website, separate from my organization’s??”
The short answer is yes, absolutely! We get it, though: With everything else you’re managing, adding a website to that list can feel overwhelming. But the benefits are so worth it.
“Benefits, you say?” Of course! There are a lot of reasons why your event NEEDS its own website, but here are four of the biggest:
To entice event attendees to support your organization’s good work, your team needs to plan and execute an amazing event that will keep them talking about your organization. Now, if your organization's team is like most others, you may not have an event planning guru ready to take charge and blow this event out of the water.
So, you do what anyone would do: you turn to the internet. However, it’s important to remember that the first event planning software you find isn’t necessarily the best choice. New tools are very important investments, so you owe it to your organization to put extra thought into picking one.
Many non-event planners probably wouldn’t believe us if we told them that building an effective online event registration form can actually get quite complicated. Finding a balance between asking for information you need without being overwhelming (and risking losing a potential registrant) is not an easy task. Not to mention, ensuring your registrants have a clear understanding of how to fill the form out and make their selections...
Well from our experience, there are 7 things that you should ALWAYS include on an online event registration form. Use this as a guide to any time you start to build one:
Challenges in event planning will always exist: Some will come and go with time, some will be more persistent. But either way, getting ahead of them will allow you to come up with strategic solutions before the challenge turns into an outright problem.
That’s where survey results like this come in. A group of meeting planners and hoteliers identified what challenges are on the horizon for 2019: Do they align with yours? Probably so!
These challenges would resonate with any event planner, regardless of your industry. We put together some tips and resources for you to get a jump start on overcoming them:
Planning an event of any kind takes organization, teamwork, and a lot of manpower. However, one of the most important elements you should include in your event planning process is something that might be easy to take for granted at times: Event planning software.
Event planning software can help your team streamline all sorts of event planning tasks, from registration to event engagement.
So, what kind of events could benefit from event planning software? They can range from seminars and conferences, to university alumni events, to recruiting events for businesses. By taking advantage of event planning software, you can keep your data organized and up-to-date with real-time reporting, seamlessly process last-minute changes, and simplify your overall procedure.
Small details can have a big impact on the number of people who will attend your events. That especially holds true when it comes to your online event registration form! In fact, certain things can even cause your potential attendees to leave, and never return to the form at all.
We’re willing to bet that you’ve noticed a difference in driving event attendance over the last few years. Online event registration systems, social media, and other advances in technology have really changed the game!
When used wisely, these platforms can also give you a big leg up in the event space. Using a robust online registration solution, modern event website, and personalized event app can all make a huge difference in driving and engaging attendees - especially when they work together! A few thoughts on why: