4 Ways to Build Event Brand Awareness

Simply put, brand awareness is the level of consumer consciousness of a company. Which, in short, means it’s highly important when it comes to planning an event! You want people to know about your event, after all! 

To boost brand awareness, there are specific ways to be efficient and get your event in front of your target audience. But how do you do it? Check out these 4 strategies that will ultimately get your attendees out from behind their desks and at your event:

Read More

Gifts for Event Planners: 6 Ideas

Event planners dedicate their work and lives to planning other people’s dream events. With the holiday season upon us, it’s time to treat them to something they’d actually love and use. Not sure where to start when it comes to buying those gifts? Consider these gift ideas as easy Amazon finds:

Read More

Event Committees: 4 Types Needed and Their Duties

We’ve all heard the old phrase “two heads are better than one”! And it still rings true today. Planning a large conference or company event is a huge task to take on and will almost always need more than one person planning. So, how do you implement that in an organized way?

Read More

Social Media Hacks: Algorithms, Insights, and Tips

So, your organization has profiles on different social media platforms and you’re ready to start getting those likes and follows! Or you’re looking to get your organization online and get up and running. The process of getting engagement, however, is a little trickier than it may seem. 

Did you know that Twitter, Instagram, and Facebook each have their own algorithms? That means that each platform has a calculated process for how followers, non-followers, and engagers see your content. In fact, Instagram changed their algorithm in 2016 to make it harder for businesses to get in front of your target audience...bummer, right?

Have no fear! As a business ourselves, we know the importance of reaching our target audience and wanting them to engage online with our brand (and with us!). We’ve put together tips for each platform and how you can do just that:

Read More

Event Crisis Strategy: The How and Why

It’s the last thing we want to happen at our event, but unfortunately it’s sometimes inevitable. Crisis. We’ve seen crisis happen at big-name events such as the Harvest Festival in Las Vegas. A devastating, and tragic event. 

If something like this were to happen to your organization, do you have a crisis strategy in place? If so, is it done correctly? We’ve put together 3 musts when it comes to developing a crisis management strategy and how to do just that:

Read More

Networking: Unleashing Attendee’s Creativity

Socialize, network, repeat. Socialize, network, repeat. The classic cycle of attending an event! These are all great things, but can become tiring after a few hours of standing on your feet and creating small talk with a handful of new people. 

Read More