It’s the start of a new year and resolutions are officially underway! If you’re anything like me, you’re probably taking a long look at how your 2019 panned out. Was it an accomplished year? Did you fall a little behind?
The following blog post was originally published on 1/9/19, but updated on 1/8/20 for added value.
Email is a powerful tool! It goes directly to your audience, is easy to consume, and inspires immediate action. That said, there are a few things you can (and should!) do to stand out from the pack.
Here are three tips for upping your email marketing game in 2020:
Are you an agenda, notetaker kind of organizer? The traditional, paper and pen kind of organizer? If so, I am right there in the boat with you. It’s satisfying to write down your tasks and check them off after you complete them. It’s an “Ah, it’s complete!” satisfaction. But...is it the most efficient way to organize?
If you’re a contracted Event Planner, whether it's for colleges, weddings, or associations, you know that marketing yourself is 50% of the job. Your clients won’t just come, you have to put in marketing efforts to attract your target clients.
Now...it’s time to ask yourself: are you utilizing all marketing outlets to ensure your success as an Event Planner? We’ve put together 3 ways to drive interest, establish relationships, and ultimately secure your dream clients.
Answering attendee questions is an inevitable part of event planning. That said, with all the other balls your juggling, it can be hard to take the time to answer the same questions over, and over, and over...and over again.
That’s where an FAQ, or “frequently asked questions,” page comes in handy. Here are some thoughts on writing your FAQ page in a way that’ll effectively keep attendees in-the-know:
We’re willing to bet that you’ve noticed a difference in driving event attendance over the last few years. Online event registration systems, social media, and other advances in technology have really changed the game!
When used wisely, these platforms can also give you a big leg up in the event space. Using a robust online registration solution, modern event website, and personalized event app can all make a huge difference in driving and engaging attendees - especially when they work together! A few thoughts on why:
One advantage of using online event registration is getting the ability to automatically send event confirmation emails. While the main purpose of this email is to confirm that a registration has been received, it is also a perfect avenue for providing event participants with additional information and reminders.
Here are a few details to pay extra attention to on your event confirmation emails:
Increasing conference attendance can be a seriously arduous task - especially if you charge significant registration fees and are trying to attract a national or international audience. It can cost an attendee thousands of dollars to attend your event, and most won’t even consider paying out of pocket.
That’s where their employer comes in! But, a potential attendee asking a tight-fisted manager to release thousands of dollars without clearly outlining the costs and benefits will get them laughed out of their office very quickly – so help get your audience get from there to here by providing an attendance justification letter template.
Email can be a powerful tool for getting the word out about your event. It goes directly to your audience, is easy to consume, and inspires immediate action. That said, there are a few things you can (and should!) do to stand out from the pack.
Here are three tips for upping your email marketing game in 2019:
Thinking about reevaluating your event sponsorship program to spruce it up? Sponsors can add some amazing resources to your events that can take them to the next level (think more funds, advertising, and manpower). However, convincing companies to become sponsors can be another story.
If you’re feeling unsure of where to start, let us help! Take a look at our checklist to see how you can make event sponsorship appealing again!