[TEMPLATE] How to Help Conference Attendees Justify Event Cost

Increasing conference attendance can be a seriously arduous task. You must convince your audience to commit not only their money, but also their time. (And we all know, time is money.) Tack on travel fees for a national (or international) in-person event and, well, it can be a bit of an uphill climb asking attendees to spend hundreds, even thousands to attend your event. Most wouldn’t even consider paying out of pocket.

That’s where their employer comes in! But, a potential attendee asking a tight-fisted manager to release funds without clearly outlining the costs and benefits will get questioned very quickly – so help get your audience to your event by providing an attendance justification letter template.

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How to Market Yourself as a Contracted Event Planner

If you’re a contracted event planner, whether it's for colleges, weddings, or a corporate setting, you know that marketing yourself is half the job. Your clients won’t just come to you; you have to put in marketing efforts to attract your ideal clients.

Now...it’s time to ask yourself: are you utilizing all marketing outlets to ensure your success as an event planner? We put together three go-to strategies for driving interest, establishing relationships, and ultimately securing dream event contracts.

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