How to Write an Event FAQ That’ll Actually Help Attendees

Answering attendee questions is an inevitable part of event planning. That said, with all the other balls your juggling, it can be hard to take the time to answer the same questions over, and over, and over...and over again.

That’s where an FAQ, or “frequently asked questions,” page comes in handy. Here are some thoughts on writing your FAQ page in a way that’ll effectively keep attendees in-the-know:

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Why Using Integrated Tech Gives Your Event an Edge on Attendance

We’re willing to bet that you’ve noticed a difference in driving event attendance over the last few years. Online event registration systems, social media, and other advances in technology have really changed the game!

When used wisely, these platforms can also give you a big leg up in the event space. Using a robust online registration solution, modern event website, and personalized event app can all make a huge difference in driving and engaging attendees - especially when they work together! A few thoughts on why:

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Pay Attention to These Details on Your Event Confirmation Emails

One advantage of using online event registration is getting the ability to automatically send event confirmation emails. While the main purpose of this email is to confirm that a registration has been received, it is also a perfect avenue for providing event participants with additional information and reminders.

Here are a few details to pay extra attention to on your event confirmation emails:

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[TEMPLATE] Gain Conference Attendees by Helping Justify Cost

Increasing conference attendance can be a seriously arduous task - especially if you charge significant registration fees and are trying to attract a national or international audience. It can cost an attendee thousands of dollars to attend your event, and most won’t even consider paying out of pocket.

That’s where their employer comes in! But, a potential attendee asking a tight-fisted manager to release thousands of dollars without clearly outlining the costs and benefits will get them laughed out of their office very quickly – so help get your audience get from there to here by providing an attendance justification letter template.

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Make Email an Event Marketing a Priority in 2019: 3 Tips

Email can be a powerful tool for getting the word out about your event. It goes directly to your audience, is easy to consume, and inspires immediate action. That said, there are a few things you can (and should!) do to stand out from the pack.

Here are three tips for upping your email marketing game in 2019:

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Selling Event Sponsorships: A Checklist for Success

Thinking about reevaluating your event sponsorship program to spruce it up? Sponsors can add some amazing resources to your events that can take them to the next level (think more funds, advertising, and manpower). However, convincing companies to become sponsors can be another story.

If you’re feeling unsure of where to start, let us help! Take a look at our checklist to see how you can make event sponsorship appealing again!

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Pump Up Engagement at Seasonal Events: 3 Ways

Ready or not, the holiday season is quickly approaching! Have you already starting brainstorming some new ideas to make your holiday parties really pop?

Either way, take a look at these three holiday ideas (for Halloween, Thanksgiving, and Winter / Christmas) that will help create a seasonal event your attendees won’t forget!

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5 Popular Swag Items that Any Event Attendee Will Love

Ever feel like your event swag is a little stale? Don’t fret! We understand that it can be hard to keep on top of what’s trending and what’s not in the world of promotional items, especially with a to-do list a mile long.

Check out these five popular swag items that any of your attendees would love to get at your next event! 

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Forming an Event Partnership: 4 Questions You MUST Consider

Have you thought about joining forces with another company for your next event? There’s a lot to gain from an event partnership: having access to more staff and more funds as well as reaching a larger audience.

That said, you need to make sure that your partnership is a good fit before you jump right into something that could affect your brand in the long run. Check out these four questions you must considering before forming an event partnership!

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7 A/B Tests to Try for Mastering Event Emails

Looking to get a little adventurous with your next event email? Maybe it’s time to incorporate a little A/B testing into your everyday marketing routine!

A/B testing is the process of taking some marketing collateral (email, landing page, invitation, etc) and sending it to two groups: a control group and a variation group. The control group will get the original version and the variation group will get a tweaked version to see if it gathers more or less interest than the original.

Check out these seven tests you should try to bump up interest in your event emails!

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