Selling Event Sponsorships: A Checklist for Success

Thinking about reevaluating your event sponsorship program to spruce it up? Sponsors can add some amazing resources to your events that can take them to the next level (think more funds, advertising, and manpower). However, convincing companies to become sponsors can be another story.

If you’re feeling unsure of where to start, let us help! Take a look at our checklist to see how you can make event sponsorship appealing again!

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Pump Up Engagement at Seasonal Events: 3 Ways

Ready or not, the holiday season is quickly approaching! Have you already starting brainstorming some new ideas to make your holiday parties really pop?

Either way, take a look at these three holiday ideas (for Halloween, Thanksgiving, and Winter / Christmas) that will help create a seasonal event your attendees won’t forget!

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5 Popular Swag Items that Any Event Attendee Will Love

Ever feel like your event swag is a little stale? Don’t fret! We understand that it can be hard to keep on top of what’s trending and what’s not in the world of promotional items, especially with a to-do list a mile long.

Check out these five popular swag items that any of your attendees would love to get at your next event! 

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Forming an Event Partnership: 4 Questions You MUST Consider

Have you thought about joining forces with another company for your next event? There’s a lot to gain from an event partnership: having access to more staff and more funds as well as reaching a larger audience.

That said, you need to make sure that your partnership is a good fit before you jump right into something that could affect your brand in the long run. Check out these four questions you must considering before forming an event partnership!

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7 A/B Tests to Try for Mastering Event Emails

Looking to get a little adventurous with your next event email? Maybe it’s time to incorporate a little A/B testing into your everyday marketing routine!

A/B testing is the process of taking some marketing collateral (email, landing page, invitation, etc) and sending it to two groups: a control group and a variation group. The control group will get the original version and the variation group will get a tweaked version to see if it gathers more or less interest than the original.

Check out these seven tests you should try to bump up interest in your event emails!

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The Ultimate Post-Event Checklist for Event Planners

So your event is over, now what? You’ve already impressed your clients with your professionality and expert eye for design, now it’s time to make sure they think of YOU for their next event, and better yet - spread the word.

Staying in contact with your clients and attendees post-event is key to building your business’ success. Not only do you want to ensure the host was 100% satisfied, but that the attendees had a good experience as well and hey, they may even consider you for their next event..

Check out our checklist to make sure that you have what you need post-event!

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Using Social Media For Event Promotion: 6 Simple Tips

On a daily basis, most people are using some form of social media (Facebook, Instagram, Twitter, LinkedIn, etc) on their mobile device. So the question becomes: How can you take advantage of this for your next event?

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How to Attract Gen Z to Your Next Event

What can stimulate an eight second attention span? That’s the question you’re really going to have to ask yourself if you want to bring Generation Z to your next event. Speaking as one myself, I know we are a tough crowd to please. Between personal insight and some industry research, I’ve compiled three main tips that give you a little glance into the minds of Gen Z.

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Hashtags and Handles: Live-Tweeting 101

The appeal of being an active participant on Twitter is obvious. It’s a platform that provides you (a brand representative) real time interactions with your target audience in a clean, streamlined way that is easy to understand. What’s not to love? But are you concerned that Twitter doesn’t come naturally to you?

If so, you’re not alone! Many people feel overwhelmed when they first try to master the basics of Twitter, let alone attempting to live-tweet! To help, we’ve highlighted some basic tips to help any live-tweeting beginner knock it out of the park. Check them out below:

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