Social Media Hacks: Algorithms, Insights, and Tips

So, your organization has profiles on different social media platforms and you’re ready to start getting those likes and follows! Or you’re looking to get your organization online and get up and running. The process of getting engagement, however, is a little trickier than it may seem. 

Did you know that Twitter, Instagram, and Facebook each have their own algorithms? That means that each platform has a calculated process for how followers, non-followers, and engagers see your content. In fact, Instagram changed their algorithm in 2016 to make it harder for businesses to get in front of your target audience...bummer, right?

Have no fear! As a business ourselves, we know the importance of reaching our target audience and wanting them to engage online with our brand (and with us!). We’ve put together tips for each platform and how you can do just that:

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Using Social Media For Event Promotion: 6 Simple Tips

On a daily basis, most people are using some form of social media (Facebook, Instagram, Twitter, LinkedIn, etc) on their mobile device. So the question becomes: How can you take advantage of this for your next event?

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How to Attract Gen Z to Your Next Event

What can stimulate an eight second attention span? That’s the question you’re really going to have to ask yourself if you want to bring Generation Z to your next event. Speaking as one myself, I know we are a tough crowd to please. Between personal insight and some industry research, I’ve compiled three main tips that give you a little glance into the minds of Gen Z.

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Hashtags and Handles: Live-Tweeting 101

The appeal of being an active participant on Twitter is obvious. It’s a platform that provides you (a brand representative) real time interactions with your target audience in a clean, streamlined way that is easy to understand. What’s not to love? But are you concerned that Twitter doesn’t come naturally to you?

If so, you’re not alone! Many people feel overwhelmed when they first try to master the basics of Twitter, let alone attempting to live-tweet! To help, we’ve highlighted some basic tips to help any live-tweeting beginner knock it out of the park. Check them out below:

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