The Privacy Risk of Event Registration Systems
You might be surprised to learn that some online registration companies give themselves permission to use the data collected from your attendees for their own purposes. This likely violates the privacy policies of many organizations and it puts the event planner’s reputation at risk if attendees make the connection between registering for an event and the new marketing emails in their inbox.
What are the Risks?
Most universities, charities, corporations, and government agencies have their own privacy policies about the sharing of information. If you use a registration system that violates the policy you are risking the reputation of the organization.
Which companies use registrant data for their own purposes?
What to look for in privacy policies
If you come across a sentence clearly stating that the collected data is never used by the company providing the service such as this, you should be safe:
Our client owns all of the collected data and we never share, sell, or rent it to anyone other than our client unless:
(a) authorized by our Client
(b) as part of the payment collection process
(c) if required to by law.
If you don’t find anything clearly saying that the data isn’t used, carefully read through to see if you find anything that you or your registrants should be concerned about.
It might take some work to make a change, but if you find that your attendee’s data is at risk of being used by your provider and this is a concern for you, start looking to transitioning to another provider. Choose your new system carefully or it may cost you a lot more than the stated price.