One advantage of using online event registration is getting the ability to automatically send event confirmation emails. While the main purpose of this email is to confirm that a registration has been received, it is also a perfect avenue for providing event participants with additional information and reminders.
Here are a few details to pay extra attention to on your event confirmation emails:
Of course, you want to remind people what they registered for. Make sure the event name is in a prominent spot so attendees know exactly what they’re looking at when they open the email. You’ll also want to provide a handy reference of details such as the time, date, location, etc. (Many people will refer to the email on their phone, especially when they are on the way to the event.)
The subject line should be something event participants will not only find interesting enough to open, but also be able to search for later when they need to remember certain details. For example, “ABC Conference Confirmation and Additional Detail” is a better subject line than just “Confirmation Email.”
Note: Make sure you avoid words that trigger SPAM filters, like “deal,” “please read,” “limited time,” etc. so your email gets to your attendees in the first place!
Now that the bones of your event confirmation email are solid, consider how adding some (if not all) of the following may make your email even more refreshing:
Suggestions on where to park or the best route to the venue
Public transit information such as bus numbers and stop locations
Link to the venue on Google Maps or Waze
Suggestions for hotel accommodations, restaurants, and local activities
Phone numbers and/or websites for local car rental companies
Information for transportation to and from the local airport
Sponsor information, including websites and contact info
Current weather forecast
Dress code (if there is one)
What to expect when they arrive
Link to an FAQ on your website
Every touch – from registration to after they’ve left your event – is an opportunity to engage your attendees. Looking for extra tips on engagement? We cover everything you need to know about event promotion here or download our free guide, 6 Ways to Supercharge Your Attendee Engagement!
Always cover the basics
Create an informative subject line
Include a few extra items to wow your attendees