Remember the last time you bought shoes
or had the oil changed in your car? Were you asked to
buy some protective spray for your shoes or to get the
window washer fluid in your car topped up?

Many merchants generate additional revenue by simply
presenting customers with additional buying
opportunities related to their initial purchase.

Sales and marketing books have different names and
descriptions for the process of selling related items to
customers, but the principle is usually the same. It
requires much more effort to demonstrate the value of
your offer and earn the buyers trust on an initial sale than it does
on a second or
related one.

For events, someone registering is really you making a sale.
If you have people registering, you have done the hard
part of showing value, building trust and getting people
to invest time and money in your event. So, just like
more conventional retailers asking you to buy a related
item, you can give your event participants an
opportunity to buy a related item on your online form
and generate additional revenue for your event.

When selecting related items to sell on the online
registration form, keep these points in mind:

Having a photo of the item will definitely help sales
(if applicable), but also include a detailed description
of the item and a refund and exchange policy.

Keep in mind that you don’t want to clutter your online
form with too many options, but here are some items that
you may want to consider selling on your online form.

Please feel free to contact us if you have any
questions or comments about this article.

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Online Event Registration Services

Shirts and other clothing.
Raffle tickets or other tickets that you plan to sell
at the event.
Tours or activities.
Services related to the event, for example, if
it is an internet marketing seminar you might offer
a one hour website consultation for a set price.
Books.
Subscriptions to industry publications.
Donations for a worthy cause.

It should be related to the event or the
participant’s business.
It should be easy to ship if you plan to send it
before the event.
It should be an item that doesn’t need to be
closely examined to decide if it is worth buying.


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