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Five Tips to
Make Online Registration Work Even Better.
With any process there are always ways to make it easier,
faster or more efficient. This statement is also true for
handling event registrations. Using online registration is a
great improvement over registration via fax, phone or mail,
but there are always ways to make your online registration
system work better. To help you get started with this
continuous improvement, we have come up with five tips.
1. Encourage people to register online.
You need to tell your event attendees how you want them to
register. If they are used to faxing, they will keep faxing
until you tell them otherwise. Every registration that comes
in online saves you time and money, so make sure it�s
obvious that online is the preferred method. Refer to our
article �Online
Registration � Getting People to use it� for ideas about
how to do this.
2. Only keep one database of registration data.
Depending on your event and the demographic of your
attendees, you may still get some registrations via fax or
mail. To eliminate any chance of duplicating or losing data
and to not have to worry about which list is most current,
enter the faxed and mailed registrations into the online
system yourself. This will keep all of the data in one
database and make the online reports accurate.
3. Ask for the reports you need.
Online real time reporting is a big
feature of online
registration. Almost any report can be generated, so be sure
to ask your online registration provider for exactly the
reports you need. Even ask for reports containing
information that you need to provide to your client and
event suppliers.
4. Use read only passwords.
One of the challenges many event planners face is to keep
everyone involved with an event up to date with the number
the registrations, which seminars are filling up, how many
dinners are ordered, and how much revenue has been
collected.
A good way to do this is to give those involved read only
passwords. This will allow people with the passwords to view
the online reports and keep themselves up to date, without
being able to edit or delete the data. If you have people
constantly calling to for updates, this will save you a lot
of time.
5. Work with a professional supplier.
Since any error in registration can be costly in terms of
time, money and reputation, you want to work with a
professional. A professional online registration company
will answer all of your questions, provide advice from their
past experiences, meet deadlines and make you look good.
Please feel free to
contact us if
you have any questions or
comments about this article.
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