Ten Trust Building Ideas For Your Online Forms

Last month we described ten design
related items that may stop people from using your
online registration forms.

In this article we suggest ten things that you should do
to build trust with your event participants that will
lead to more people registering online.

1. Don’t make people join another service before they
can register.

Some online registration suppliers require event
participants to create an account with them before
registering. In some situations this may be useful, but
most of the time people are turned off supplying their
information to a company that they don’t know.

2. Have a privacy policy.

Tell people what you are going to do and not going to do
with their information. If you are using an online
registration supplier have their privacy policy on the
form too.

3. Only ask for the necessary information.

Don’t ask for information that you don’t really need.
Many people are hesitant to give even basic contact
details, so unless it’s critical to your event, don’t
ask for information like education level or marital
status. If you would like to gather more information
about your event participants, do so after they have
registered or after the event once they are feeling more
comfortable with you and/or your organization.

4. Anticipate questions.

Provide enough of the right information in an easy to
find format on your website, so people don’t abandon
their registration because they have questions about the
event

5. Give the name, email and phone number of a person to
contact

If questions do arise during registration make it easy
for people to contact someone with the answers. If you
are expecting people from outside of your local area it
is a good idea to set up a toll free phone number as
well.

6. Show your cancellation and refund policy.

People need to know what happens if they need to cancel,
so clearly state your policy and include if there is a
cancellation fee, if there are deadlines to cancel or if
refunds are even an option. This will also help to avoid
disputes later on.

7. Use branded registration forms that match your
website or event.

Make the online form resemble your website even if you
are using an online registration supplier. Your familiar
brand will help keep event participants comfortable with
the process.

8. State who is processing the credit card transactions.

Make it clear what name will appear on the event
participant’s credit card statement if online credit
card transactions are an option. In some cases it may be
the name of the organization hosting the event, the
event planner or the online registration supplier.
Making this clear during registration will help prevent
chargebacks.

9. Be upfront with costs and requirements.

Make sure pricing is clear and easy to understand so
people aren’t surprised during the registration process.
Unexpected fees or details can reduce trust and cause
people to abandon the registration.

10. Use a secure server.

Most people now know to look for a lock or key icon or
for “https” in the URL before entering credit card
details. Make sure you are using a secure server to make
people feel comfortable and to actually protect their
data.

Please feel free to contact us if you have any
questions or comments about this article.

Back to Article List

Online Event Registration Services


Online Event Registration		Log In \| About \| Contact


			Links
			Articles
			Helpful Tips
			Selling Tools

Articles

Testimonial

Request a Quote

Thank you so very much for all of your help with this year’s event. We could
not have done it without you. A lot of companies talk about customer service,
but you really followed through.

Simon Grieve
Gazette Newspapers
Long Beach, CA

More Testimonials

Want to see how you can save money and
reduce stress on your event event?

Request a Quote