After seeing what effective web forms look like, it is common for people to assume that with some specialty software, anyone can create an effective website form. There’s danger in thinking that anybody can create an effective web form. If you need proof simply take a quick look around the internet.
Here’s a good example: At ePly, we have spent thousands of hours developing systems that can create effective, easy-to-use websites. Recently, we spoke with someone that was truly interested in our service. This prospect spoke with a friend who said that he could create the web form they needed over the weekend. This friend felt confident that he could create the web form because he was a really talented computer programmer.
Both the event planner and the computer programmer friend were smart and capable people, but we at ePly knew that they could not pull off what was required over a weekend. The form requirements were simply too complex.
In reality, for that “friend” to create those forms, he would spend long nights and wasted weekends trying to create a “simple” form before the registration is ready to be launched.
The fact is that in the world of registrations, you really don’t get a second chance to make a first impression. So you’ve got to make sure that your web form is a dynamic, professional powerhouse from the day it’s launched.
So what’s the point? The registration form is a store. It functions as a showroom, a price tag, and a checkout – all on one page. Your online store should be viewed as a store that must be supported by the best organization and tools you can provide in order to bring in customers.
You may have heard the saying, “If you build it, they will come.” However, registrations are not automatic; it’s up to you–and your skill at marketing the event through a form — to make it happen.
Do You Need A Partner To Create Your Online Registration Form?
At ePly we manage the entire process of creating online registration forms, including form planning, design, programming, testing, payment processing, refund management tools, up-to-the-second backups, registration limits, and tools to gather all the reports you could ever want so our clients can focus on organizing and running the actual event.
If you have an upcoming event, meeting, seminar, conference, symposium, or convention and you are looking for the best value in online registration, we would like to offer you a free guide to online event registration, complete with an event planners’ most common concern – including how to plan and prepare registration forms and prevent common enrollment blunders – all the while meeting the requirements of your event registration and your budget.
Labels: ePly, Online event registration