If you’re trying to find some simple ways to make a great impression with your event sponsors, look no further! Check out how you can say thank you (without much effort) and keep your sponsors coming back year after year.
Promote on your event website
Start by creating a sponsor section on your event website where you can thank your sponsors collectively. From there, make sure each sponsor has a unique profile that includes a brief biography, their logo, and the best contact information. You can even increase the amount of words allotted to your sponsors based on their investment level and sponsorship package.
Go the extra mile by: Have sponsors provide links to content or a promotional video you can post to boost engagement on your event website!
Send snail mail
Who doesn’t love getting real mail these days? Taking the time to write a simple thank you note will show your sponsors that their business means a lot to you! If you’re really short on time this holiday season, you can even try to get standard thank you notes printed that imitate your actual handwriting.
Go the extra mile by: Sending them a small gift package to enjoy with their staff!
Spotlight posts on your social media channels
If you’re like most event planners, a lot of your audience interacts with you primarily on your social media channels. By including sponsor spotlights into your weekly social media posts (especially before your event), it’ll provide your sponsors some great exposure that they’ll be sure to appreciate.
Go the extra mile by: Making sure to spotlight them on LinkedIn, Facebook, Twitter, and Instagram as opposed to only one channel.
Highlight on-site at your event
One of the biggest benefits of being a sponsor is the on-site exposure at your event, so make it worth their while! Be thinking about:
Large and noticeable sponsor signage
A promotional table/exhibitor booth that will get a lot of great attendee traffic
Verbal announcements thanking your sponsors by name
Option to give out attendee swag with your event check-in
Go the extra mile by: Allowing them some microphone time to give a short one to three minute pitch to your attendees.
Send a post-event survey to encourage sponsor feedback
After the event, it is important to give your sponsors the opportunity to provide open and honest feedback. Make sure to ask questions revolving around the quality of attendees, leads, and their overall experience to show that you are dedicated to best serving your sponsor’s needs in the future.
Go the extra mile by: Sending personalized thank you emails after the completion of survey. You can use this as an opportunity to address any issues, inquire about a survey response, and once again thank the sponsor for participating in your event and gauge interest for next year!
Event planning can be hard, even for the most experienced planner! Here is our complete guide on event promotion or if you’re looking for a new perspective, take a look at our guide 9 Steps to Event Planning to see our process to guarantee an event planning success!