Event promotion is a pivotal process throughout all phases of managing your event or conference, and it happens within your event planning software. Prior to an event, using smart promotional tactics can increase awareness and attendance, while establishing effective communication with attendees.
Once your event has taken place, post-event touchpoints can also be leveraged to share attendee feedback that attracts new audiences and generates growth year after year.
Choosing the right event planning software that delivers relevant tools and features to successfully promote an event is important. Here’s why ePly is your all-in-one event promotion solution:
ePly combines both the tools you need with tons of industry know-how and support to help you successfully execute event promotion at each phase of your event management lifecycle.
For more resources on how to promote your event, check out 4 Steps to Developing Your Event Promotion Plan.
When gearing up to promote your event, driving ticket sales is likely a top priority! We make this process simple and effective with several tools that allow you to:
Although cancellations are inevitable, you can choose how cancelled spots are handled by creating an actionable waitlist to stay 100% sold out. Learn how to use waitlists with ePly.
Just set it and forget it!
Event promotion doesn’t have to stop because you’ve sold out. You’ve just moved into the next phase of the event planning process! We provide a wide range of attendee management tools that help you nurture your registrants smoothly from registration to event kick-off.
You can effectively promote your event by emailing all attendees, or crafting specific email lists so that attendees aren’t bogged down with announcements that don’t apply to them. Keep the lines of communication open, while keeping their attention!
Our robust registrant database allows users to create lists based on registration properties and/or current statuses like outstanding balances. You can even use our sample wording for email notifications to send confirmation emails and show registrants how to pay invoices.
If you’re looking for more information on ePly’s API, speak with your ePly contact to determine the right solution for you.
Event promotion should continue during your event because it creates opportunities for your attendees to stay engaged with your organization or brand. Rather than attendees passively consuming information at your conference, you can keep them actively engaged in the conversation with a dedicated Conference App.
Designed to integrate with our online event registration system or as a stand-alone application, the conference app is a key opportunity to improve your attendees’ on-site experience while leveraging the most important aspect of event promotion: engagement.
Get the full details and pricing here, including how a Conference App is a game changer for any even
Simplify your post-event marketing using optimized surveys with our Conference App to get the most insightful feedback to promote your event year-round!
The quick-build survey tools will help you easily collect feedback from attendees and clearly display data you can use for reports. You’ll gain valuable insights and save time to focus on outlining improvements for next year.
Use our Certificate Generator tool to autofill event certificates and receipts with your attendees’ information!
Keep attendees engaged year-round and turn them into repeat participants!
Our dedicated Conference App gives you everything you need to analyze and report post-event survey findings to your organization, optimize for new marketing campaigns, and gain more sponsors the following year. You can also use your email lists to keep attendees engaged year-round with newsletters, event photo albums, and sneak-peeks for your next event such as speaker announcements and panel topics!