Why You Should (or Shouldn’t) Collect Twitter Handles on Your Online Registration Forms

 

Getting people to input their information on a registration form is hard enough but sometimes, depending on the event, it might be useful to collect Twitter handles from attendees. We feature below some of the shoulds and should nots when it comes to collecting Twitter information.  

 

Why You Should (or Shouldn’t) Collect Twitter Handles on Your Online Registration Forms

You SHOULD be collecting Twitter handles if you…

You SHOULDN’T be collecting Twitter handles if…

You’ve decided to collect it, now what?

How To Use What You’ve Collected

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  • are holding a large public event and want people to know about it
  • want to add another level of communication with your attendees
  • want to gain exposure and grow your online presence for your event and company
  • you don’t have someone committed and comfortable using Twitter and knows what to do with the collected information.
  • your attendees aren’t likely to be Twitter users. There’s no value in collecting what people don’t have.
  • you’re asking for a lot essential information on the registration form already and don’t want to add more friction to the process
  1. Create a specific lists on Twitter, add registrants to that list, follow them. and keep and eye out for what their saying. See How to create lists.
  2. Generate pre-event buzz by engaging attendees and new followers by asking questions and responding to them.
  3. Interact by retweeting, favouriting, following, and direct messaging your attendees. 

Jun 2nd, 2014Example of asking for social media handles on a formTwitter’s GlossarySign Up to have new posts emailed to you

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