Each field that you add to your form adds a little bit more complexity. On their own, a few extra fields may not seem like much, but how easy your form appears to use at first glance is a factor in how many people actually complete it.

If your form appears long, cluttered or asks for irrelevant details, people can be turned off and abandon their registration. Some may intend to come back when they have more time, but many never do.

When you’re setting up your form, consider these points before adding a field:

Special points on forms selling tickets

If you have an online ticket sales form, you should give some special consideration to asking people to submit the names of each ticket holder. For planning purposes it would be great to know all of the names of each ticket holder before the event, but for many events, the more important goal is to get the tickets sold.

If you are expecting or hoping for people to buy several tickets or a full table at a time, asking them to enter all of the names could be seen as too much trouble. In cases like this, people may not even know the names of the people using the tickets at the time of purchase and if names are entered, there is no guarantee that those will be the people showing up to the event since tickets may get passed around.

In general, try to keep your forms as short as possible, but also consider the people you are inviting, the type of event and how you expect people to use the form when deciding on the fields.

If you have any questions about fields you are thinking about adding to your form, please contact us and we will be happy to discuss them with you.

PS – A field that we recommend dropping from forms is fax number. When is the last time you needed to fax people attending your events?

Tip 5: Do you really need to know that?

Tip 5: Do you really need to know that?

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