Have you ever come across an event that you wanted to attend but registration wasn’t available yet? What did you do? Did you remember to go back in a few weeks to register or just forget about it?

If people are starting to think about registering for your event and you don’t have a way to capture that interest, you are losing potential registrants. Seizing every opportunity to make a sale is critical to a successful event, especially during a time when people are spending less.

Use A Save-The-Date Form

A Save-The-Date form is a simple form designed to collect contact information of people interested in attending your event before registration opens. Once you have the email address and/or phone number of people interested in attending, you can proactively follow up to encourage them to register.

A side benefit of the Save-The-Date form is the number of responses you get may help gauge the interest level for your event.

Over the last few weeks of 2008, while the ePly team was snowed in, we brainstormed what a really good Save-The-Date form should include:

Here is a sample Save-The-Date-Form:

The next time people express interest in your event and you are still finalizing the details, make a Save-The-Date form a part of your event marketing plan and proactively follow up to secure those registrations.

An Easy Way to Secure More Registrations for Your Event

An Easy Way to Secure More Registrations for Your Event

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