ePly Blog

We’re willing to bet that you’ve noticed a difference in driving event attendance over the last few years. Online event registration systems, social media, and other advances in technology have really changed the game!

When used wisely, these platforms can also give you a big leg up in the event space. Using a robust online registration solution, modern event website, and personalized event app can all make a huge difference in driving and engaging attendees - especially when they work together! A few thoughts on why:

One advantage of using online event registration is getting the ability to automatically send event confirmation emails. While the main purpose of this email is to confirm that a registration has been received, it is also a perfect avenue for providing event participants with additional information and reminders.

Here are a few details to pay extra attention to on your event confirmation emails:

Increasing conference attendance can be a seriously arduous task - especially if you charge significant registration fees and are trying to attract a national or international audience. It can cost an attendee thousands of dollars to attend your event, and most won’t even consider paying out of pocket.

That’s where their employer comes in! But, a potential attendee asking a tight-fisted manager to release thousands of dollars without clearly outlining the costs and benefits will get them laughed out of their office very quickly – so help get your audience get from there to here by providing an attendance justification letter template.

The answer to the question “What should a registration form do?” might seem obvious, but if you respond with “Collect registration data,” chances are you can improve your registration forms to increase conversions and put on memorable events.

From our experience, here are eight things your registration forms should be doing in addition to collecting data:

Email can be a powerful tool for getting the word out about your event. It goes directly to your audience, is easy to consume, and inspires immediate action. That said, there are a few things you can (and should!) do to stand out from the pack.

Here are three tips for upping your email marketing game in 2019:

There’s a lot to juggle with event planning and sometimes, you just need a refresher. So we have asked a few fellow event planners, what are some of their must know tips and hacks for events. Check them out below:

From our team to yours, we’d like to take this opportunity to thank you for your continued readership! It’s readers like you who make our jobs a pleasure and help us learn more about how we can continue to provide value in the event industry.

No matter your industry, event attendees are expecting you (now more than ever) to consider the environmental footprint caused by your event. Think about it: gas for transportation, plastic cutlery for catering, paper for your agendas - the list goes on!

Consider these pros and cons on eco-friendly initiatives to help make your next event season more environmentally conscious where you can!

Whether it’s due to poor weather, last minute vendor issues or terribly low attendance, sometimes you realize that the best choice for everyone is to cancel.

Take a look at our 101 checklist to see how you should start the process of cancelling your event.

If you’re like most event planners, you’re probably starting to seek out some potential speakers for next year’s event schedule. However it can be hard to know off-the-bat whether someone is going to be a good fit for your event.

While there are a lot of factors to consider, don’t fret! Check out these nine questions to reflect on to help you select the right speaker for your next event.