2021 Event Email Marketing: The 5-Email Roadmap to Success

When leveraging your event email marketing strategy, there are five types of emails worth sending to maximize your event’s potential and create a proper channel of communication. Think of each email as an opportunity to promote your event, even when attendees are already confirmed. This strategy will provide value for your audience, create trust with your organization, and keep your event top-of-mind.

Read below for the what, why, who, and when for each type of email, as well as a few tips to make the most of each email opportunity:

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[Guest Post] A Realistic Approach to Hybrid Events in 2021

The following blog post was written by Rich Vallaster, Director of Client Relations & Support at Personify, the leading provider of constituent management software helping associations, nonprofits, and health and wellness organizations of all sizes.

With the tumultuous start of 2021, a slower than expected roll-out of vaccines, and some events staging in-person while other high-profile events cancel or declare they will be virtual well into Q2, event professionals are left wondering, what’s next?

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4 Fundamental Guidelines for Saving on Your Event Budget

Keeping within a budget is probably one of the top stressors for most event planners. There’s a lot to consider: venue, entertainment, transportation, food and drink, etc. So, how do you save where you can?

Don’t worry! We’ve outlined four guidelines to follow when planning your next event to help you organize your thoughts on where you can and can’t save:

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[TEMPLATE] How to Help Conference Attendees Justify Event Cost

Increasing conference attendance can be a seriously arduous task. You must convince your audience to commit not only their money, but also their time. (And we all know, time is money.) Tack on travel fees for a national (or international) in-person event and, well, it can be a bit of an uphill climb asking attendees to spend hundreds, even thousands to attend your event. Most wouldn’t even consider paying out of pocket.

That’s where their employer comes in! But, a potential attendee asking a tight-fisted manager to release funds without clearly outlining the costs and benefits will get questioned very quickly – so help get your audience to your event by providing an attendance justification letter template.

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How to Market Yourself as a Contracted Event Planner

If you’re a contracted event planner, whether it's for colleges, weddings, or a corporate setting, you know that marketing yourself is half the job. Your clients won’t just come to you; you have to put in marketing efforts to attract your ideal clients.

Now...it’s time to ask yourself: are you utilizing all marketing outlets to ensure your success as an event planner? We put together three go-to strategies for driving interest, establishing relationships, and ultimately securing dream event contracts.

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Does Your Speaker Agreement Include These 3 Things?

Without a doubt, booking a speaker can take your event to the next level. However, it can often become overwhelming when you start to look at the fine details within the legal agreement. This is the agreement that is securing both you and the speaker throughout the process, after all. It’s important! 

The real question is, where do you even start? We’ve put together three musts when it comes to developing your Speaker Agreement so that you and your speaker are legally secure while working together.

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The Event Planner’s Guide to Volunteer Management

It can be hard to come by reliable event volunteers. They can be challenging to find and sometimes even harder to keep around.

The struggle is real! So to help you out, check out our tips below to help event planners master managing event volunteers:

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13 Questions to Use to Quickly Capture Attendee Feedback

Depending on your event, it can feel just as busy to those attending as it is to those producing it. Conferences, for example, tend to pack a lot of activity into a little bit of time, so there isn’t much spare time for attendees to give their feedback.

That said, conference attendees do want to share their thoughts on the sessions they’re attending! Us event planners just have to make it as easy as possible for them to do so. 

Making sure that your questions are quick and to the point is key for gathering feedback when the content is fresh in your attendees’ minds. Take a look at these tips and example questions:

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Our Top Event Blog Posts from 2020

It’s almost a wrap on 2020! And while most of us are ready to say goodbye, we thought it’d be fun (and, potentially helpful) to share our most-read blog posts of the year.

Whether you’re an avid reader, a new subscriber, or somewhere in between, here are the five posts all event planners should catch up on:

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Happy Holidays From the ePly Team

First, we want to wish all of our blog subscribers a very merry everything. It’s been a challenging year, to say the least. (We know, we’re talking to event planners here!) And, after months of solving problems, developing new strategies, and learning new platforms, you deserve a break

We hope that over the next few days you get to...

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