3 Ways to Effectively Prepare for a New Year

3 Ways to Effectively Prepare for a New Year

1. Preparing Your Spirit 1.1 Reflect on the Past Year Understanding personal growth is crucial as you reflect on the past year. By examining your achievements and challenges, you can celebrate how far you've come and identify valuable lessons learned. This reflection helps you align with your values and priorities, ensuring that your goals resonate…

4 Essential Educational Tracks You NEED for Your Next Conference

4 Essential Educational Tracks You NEED for Your Next Conference

Why Educational Tracks Matter Educational tracks in conferences are key to getting the most out of the event. They provide a framework for learning and professional development so you can focus on what matters to you. By following a track you can manage your time and resources better and get the most out of the…

4 Ways to Make Your Sponsors Part of the Event

4 Ways to Make Your Sponsors Part of the Event

1. Offer co-branded marketing opportunities 1.1. Joint social media campaigns One effective way to make your sponsors part of the event is through joint social media campaigns . By collaborating on social media, both the event and the sponsor can benefit from increased brand awareness . This can be achieved by sharing posts, stories, and…

5 Creative Lounge Ideas to Spice Up Your Next Event

5 Creative Lounge Ideas to Spice Up Your Next Event

1. Ambient lighting 1.1 Mood lighting Creating the right ambiance is crucial for any event. Ambient lighting plays a significant role in setting the mood. Use soft lights such as string lights, dimmed table lamps, or hanging lanterns to create a cozy atmosphere. Avoid bright lights that can cause headaches and discomfort among your guests….

5 Key Take-a-Ways from the Events Revenue Summit

5 Key Take-a-Ways from the Events Revenue Summit

1. Embrace new technology Adopt cashless payment systems In the evolving landscape of event management, adopting cashless payment systems has become essential. These systems not only streamline transactions but also enhance the overall attendee experience by reducing wait times and minimizing the risk of theft. Event professionals are increasingly turning to digital wallets and contactless…

6 Ways You Can Cut Down Your Event Budget

6 Ways You Can Cut Down Your Event Budget

Start early with the event budget One of the most effective ways to reduce an event's budget is to start planning early. By initiating the budget planning process well in advance, you allow yourself ample time to identify potential cost-saving opportunities. Early planning also enables you to establish a clear communication plan for both internal…

The Event Planner’s Guide to Volunteer Management

The Event Planner’s Guide to Volunteer Management

Why Volunteer Management ? Volunteer management is key to a successful event. It’s about organizing, coordinating and overseeing volunteers so they can contribute to the event. The purpose of volunteer management is to create an environment where volunteers can do their job, feel valued and achieve a sense of accomplishment. Volunteer management not only enhances…

7 Steps to Eliminating Online Event Registration Form Issues

7 Steps to Eliminating Online Event Registration Form Issues

1. Simplify the Registration Process 1.1. Use Multi-Step Forms One effective way to simplify the registration process is by using multi-step forms. This approach breaks down the registration into smaller, more manageable sections, making it less overwhelming for users. By presenting information in chunks, you can guide registrants through the process step-by-step, reducing the likelihood…

8 Easy Ways to Add Fall Fun at Your Events

8 Easy Ways to Add Fall Fun at Your Events

Pumpkin Carving Contests Materials and setup Organizing a pumpkin carving contest can be a delightful way to engage participants of all ages. To start, gather essential materials such as pumpkins, carving kits, stencils, and markers. Ensure you have enough tables and chairs to accommodate all participants comfortably. Setting up a designated area with proper lighting…

A Guide to Digital Business Cards in 2021

A Guide to Digital Business Cards in 2021

Digital Business Cards Digital business cards are the future of networking. The COVID-19 pandemic and lockdowns in 2020 accelerated the adoption of digital business cards. These modern replacements for traditional business cards are a contactless and seamless way to share your details. As we get used to the new normal, digital business cards are a…

A Sales Executive’s Guide to Returning to In-Person Events

A Sales Executive’s Guide to Returning to In-Person Events

1. The importance of in-person events The events industry faced significant challenges in 2020 and a large part of 2021 due to the pandemic. Adaptation to new ways of bringing people together was necessary, with varying degrees of success. However, the intrinsic value of in-person events remains significant. With the availability of vaccines and booster…

Call for Papers in a Pandemic: Virtual and Hybrid Event Planning

Call for Papers in a Pandemic: Virtual and Hybrid Event Planning

Call for Papers Overview Call for Papers (CFPs) are a staple of the academic and professional world, inviting experts to submit their research and ideas for conferences and publications. Traditionally CFPs follow a timeline of 6-9 months. This gives the organizers time to review submissions, select speakers and plan the event. But the COVID-19 pandemic…

Data Driven: Best Practices and Questions to Capture Virtual Event Feedback

Data Driven: Best Practices and Questions to Capture Virtual Event Feedback

Why Virtual Event Feedback Matters Getting feedback from virtual events is key to understanding what participants thought and felt. As we move to virtual events, getting feedback becomes even more important to ensure the event is successful and to make informed decisions for future events. Participant feedback gives you valuable insights to improve the overall…

Does Your Speaker Agreement Include These 3 Things ?

Does Your Speaker Agreement Include These 3 Things ?

1. Essential Clauses in Speaker Agreements Include a cancellation clause When drafting a speaker agreement, it is crucial to include a cancellation clause. This clause should clearly outline the terms under which either party can cancel the agreement. It should specify the notice period required for cancellation and any penalties or fees associated with it….

Event Communities for Your Hybrid Events – It’s Time

Event Communities for Your Hybrid Events – It’s Time

What are Event Communities ? Event communities are online spaces where event participants can connect, share and build relationships before, during and after the event. They are the hub of engagement where attendees can network, discuss topics of interest and access event content. They are key to feeling part of the community and continuity. For…

Event Management Software: Key Purchasing Points to Consider

Event Management Software: Key Purchasing Points to Consider

Understanding Event Management Software Definition and Scope Event management software is a comprehensive tool designed to streamline the planning, execution, and analysis of events. It encompasses a wide range of functionalities, from budgeting and registration to marketing and post-event feedback. The scope of this software extends to various types of events, including conferences, trade shows,…

Get To Know Cynthia Osepchuk, Our First beyond the booth feature

Get To Know Cynthia Osepchuk, Our First beyond the booth feature

About Cynthia Osepchuk Cynthia is the first up in the “Beyond the Booth” series, a new feature that showcases the best of the best in the events industry. Cynthia’s journey into events started at a young age, planning dinner parties with her mom. That early interest was fostered through student council in high school and…

[Guest Post] A Realistic Approach to Hybrid Events in 2021

[Guest Post] A Realistic Approach to Hybrid Events in 2021

Understanding Hybrid Events What is a Hybrid Event? A hybrid event is a blend of in-person and virtual experiences, designed to engage both physical and remote audiences. This format allows event organizers to reach a broader audience by combining the best aspects of traditional and digital events. In 2021, the concept of hybrid events has…

How to Build a Conference Agenda That Keeps Attendees Engaged

How to Build a Conference Agenda That Keeps Attendees Engaged

1. Why a Well Designed Agenda is Key A well designed agenda is critical to participant engagement and the success of the event. A good agenda provides useful, interesting and relevant information and keeps attendees engaged throughout the conference. By thinking through the timing and structure of sessions you can keep the interest and participation…

How to Build Your Virtual Event Value Proposition

How to Build Your Virtual Event Value Proposition

Understanding the Importance of a Value Proposition Defining a Value Proposition A value proposition is a clear statement that explains how your product or service solves a problem, delivers specific benefits, and tells the ideal customer why they should choose you over the competition. In the context of virtual events, it is crucial to articulate…

How To Execute an Influencer Marketing Campaign

How To Execute an Influencer Marketing Campaign

Understanding influencer marketing What is influencer marketing? Influencer marketing is a strategy where brands collaborate with individuals who have a significant following on social media platforms. These influencers can sway the purchasing decisions of their audience due to their authority, knowledge, or relationship with their followers. By leveraging the reach and trust of influencers, brands…