Whether it’s due to poor weather, last minute vendor issues or terribly low attendance, sometimes you realize that the best choice for everyone is to cancel.
Take a look at our 101 checklist to see how you should start the process of cancelling your event.
1. Produce a Consistent Cancellation Message
- Include your reasoning for cancelling as well as how you plan to handle refunds.
- Make sure your messaging has clear action steps but is concise.
2. Send Message to All Attendees ASAP
- Try to tell all of your attendees (as well as sponsors, speakers, and vendors) at the same time, otherwise it may leak before you’re ready!
- Consider including an incentive for signing up for your next event.
- Send a separate message to remind your your partners / affiliates to stop selling tickets.
- Turn off any ticket options on your website, event registration system, social media, or any other automated channels.
4. Post and Monitor Your Communication Channels
- Once your attendees message has gone out, post the cancellation on your event’s landing page and social media channels.
- Actively check your event email and social media channels for any feedback and handle it quickly.
Planning an event, especially a big one, can seem like a daunting task. There are a million things to do and, if you’re like most organizations, very few people to help. But don’t worry! We’ve broken down the event planning process into nine simple steps for overall success. Check out our guide, 9 Steps to Event Planning Success, today!