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Ever worried that your event brochure is lacking or that you’re forgetting something? Event planning can pull you in multiple directions and it can be easy to forget the small details (which are often the most important)!

Check out our simple checklist to ensure your brochure is up-to-date and ready to impress your attendees at your next event.

The Front Cover

Your front cover may be the most important aspect of your entire brochure. This includes the what, where and why of your event (we’ll get to the who). Be short and concise, but make sure to include:

  • Your Conference Name and Theme: This should be easily legible and stand out!

  • A Picture/Graphic: Include a background or picture that exemplifies your theme and draw your attendees into the brochure.

  • The Dates: This is important, especially so the attendees can look back and easily reference the conference later.

  • The Location: Hopefully attendees will already know where they are going, but a little reminder never hurt anyone.

  • Sponsor (optional): Did someone sponsor your brochure or is worth recognizing? Give them a little attention on the front cover!

The Who of Your Event

Dedicate a whole page to your speakers. This is a key reason many attendees sign up! Create more excitement for your event by including:

  • Pictures: Provide pictures of each speaker. Attendees want to see who they are going to listen to. And if they’re well known or an industry leader this helps build hype!
  • Description: Why are these speakers worth listening to? Provide biographies and include the session descriptions they will be speaking about. Maybe even add a fun fact about the speaker!

The Schedule Overview

This is what everyone came for -- the daily events. Creativity can come into play on this page. Maybe throw in a little history about your event or the location before you delve into the daily schedule. Make it easy for the reader by including:

  • Section Titles: If you’re going to include a history section, be sure to title it appropriately. Same with the schedule, maybe consider something like “Schedule of Events” or “Glimpse of Agenda.”
  • Legible Headlines: If your event includes multiple days, be sure to highlight what events are occuring which day. Consider color coding each day (Tuesday is green, Wednesday is red, etc.) Attendees will appreciate anything easy on the eyes as their day is sure to be full of activities.
  • Sponsors (optional): Again, you can include sponsors where you please, but make sure to recognize their contributions!

Venue Information

If your event is a few days long, make sure to include a page with the venue details. We suggest including:

  • Hotel Information: This is key, especially if your event is being held in a hotel. If it is not, then provide hotel options in the area.

  • Block Pricing/Code: If you are giving your attendees special accommodation pricing for this event, be sure to provide this information here.

  • Area Activities: Most attendees will have free-time after the days’ events and will want to explore the area. Provide a list of recommended restaurants or activities surrounding the venue. They will be sure to appreciate your help!

Breakdown of Events & Activities

This is where the fine details come into play. If you want your attendees to actually go to the sessions, you must peak their interest in this section. Consider the inclusion of:

  • Individual Pages: If your event is multiple days, give each day its own page with the day’s name featured on the top.
  • Detailed Descriptions: As we mentioned before, include as much detail as you can about each session without spoiling it. We want attendees to be interested and have that “I can’t miss it” feeling.
  • Speakers: Like we mentioned above, many attendees go just to hear these speakers. Highlight them! Bold the times when the main keynotes are happening.

Are you also struggling with the fine details of your upcoming event? Check out our guide 9 Steps to Event Planning for more tips and tricks in the industry!

9 Steps to Event Planning