It’s great to see people supporting organizations working for a good cause, so here are a few simple changes that can be made to donation sections to increase the amount of money collected.
- Have a sentence or two telling people about the organization they are donating to and how the money will be used rather than just stating the organization’s name.
- Add the logo for the charitable organization to help the donation area stand out.
- State a suggested donation amount. Sometimes people may not donate if they don’t know what is appropriate. They could be willing to donate $10.00 but won’t if they think the amount is too low and assume you are expecting donations of $100.00.
- Use a radio button to allow people to select an amount such as $10.00, $25.00 or $50.00. This gives people an idea of what is expected and allows them to add a donation with a single click. It may not seem like much to type in a value, but it can make a difference when you are rushing through a form. If you use this option, also include a field where people can enter their own amount if they prefer to do that and don’t include too many options to choose from.
- Have a strong call to action such as “Please select a donation amount”.
- Consider allowing merchandise or services as a donation rather than cash. An organization may be able to provide something of this nature more easily than cash and you can use the item in a raffle or auction to generate cash for your charity.
- Offer a gift for making a donation. Of course you want to donate as much as possible to your charity, but if you offer an incentive such as being entered into a draw or a simple gift you may increase the amount you collect. Always remember to thank and re-thank people who donate and consider giving some recognition at the event as well.
Now that you’ve increased your donation dollars, now what? Whether it’s $1.00 or $1,000, always remember to send a thank you note for their donation or surprise those who made an extra effort with some recognition at the event.
7 Easy Ways To Increase Donations
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Dec 9th, 2014Share this page:online registration forms