How To Execute an Influencer Marketing Campaign

If you’re a part of the social media realm, you know that social media influencers have shifted the way sales and ROI operate in 2019 and going forward in 2020 - whether it’s events, products, or services. Influencers are the “TasteMakers” in the industry, and therefore influencing the way buyers...well, buy. 

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Unlock Why Attendees No-Show: 7 Questions for Post-Event Surveys

This post was originally published on 5/2/18, but updated on 11/13/19 for added value.

When working in the event space, you come to realize that you will almost always have no-shows. It's frustrating! We get it. You'll get a lot of reasons as to why they decided not to come but usually it just comes down to lack of time, money, or even interest.

So, how should you follow up with the folks who RSVP’d but never came? Check out our list of seven questions to include in your next post-event survey (for no-shows) that should clarify how to reduce no-shows for your next event.

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Event Management Software: Key Purchasing Points to Consider

When it comes to selecting an event management software, it can be overwhelming with the amount of options you have to select from: ePly, Cvent, EventBrite, RegPack, Hubb, Eventable, etc. So, where do you start?

Our biggest suggestion would be to do your research to see which software is the best fit for your event needs. All event management software systems offer different features, so it’s important you do some digging and experience demos before committing to an event software. Dive into the software, ask the hard questions, experience it for yourself. You want to make sure your event goes off without a hitch, and online event management software is the first place to start. Here’s a few features to look for when considering a platform: 

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Incorporating Health & Wellness into Your Next Conference: 3 Ideas

As we approach 2020, we as humans are busier than ever. We live in a world that is constantly going and it can be easy to forfeit our health + wellness all around. 

The great thing about the generation that we live in, is that we are aware of the importance of mental and physical wellness due to the increasing expectations of always staying “busy”. As we adapt to busy schedules by having to designate wellness times, so should your conference. Check out these three ideas: 

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4 Ways to Build Event Brand Awareness

Simply put, brand awareness is the level of consumer consciousness of a company. Which, in short, means it’s highly important when it comes to planning an event! You want people to know about your event, after all! 

To boost brand awareness, there are specific ways to be efficient and get your event in front of your target audience. But how do you do it? Check out these 4 strategies that will ultimately get your attendees out from behind their desks and at your event:

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Gifts for Event Planners: 6 Ideas

Event planners dedicate their work and lives to planning other people’s dream events. With the holiday season upon us, it’s time to treat them to something they’d actually love and use. Not sure where to start when it comes to buying those gifts? Consider these gift ideas as easy Amazon finds:

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Event Committees: 4 Types Needed and Their Duties

We’ve all heard the old phrase “two heads are better than one”! And it still rings true today. Planning a large conference or company event is a huge task to take on and will almost always need more than one person planning. So, how do you implement that in an organized way?

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Social Media Hacks: Algorithms, Insights, and Tips

So, your organization has profiles on different social media platforms and you’re ready to start getting those likes and follows! Or you’re looking to get your organization online and get up and running. The process of getting engagement, however, is a little trickier than it may seem. 

Did you know that Twitter, Instagram, and Facebook each have their own algorithms? That means that each platform has a calculated process for how followers, non-followers, and engagers see your content. In fact, Instagram changed their algorithm in 2016 to make it harder for businesses to get in front of your target audience...bummer, right?

Have no fear! As a business ourselves, we know the importance of reaching our target audience and wanting them to engage online with our brand (and with us!). We’ve put together tips for each platform and how you can do just that:

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Event Crisis Strategy: The How and Why

It’s the last thing we want to happen at our event, but unfortunately it’s sometimes inevitable. Crisis. We’ve seen crisis happen at big-name events such as the Harvest Festival in Las Vegas. A devastating, and tragic event. 

If something like this were to happen to your organization, do you have a crisis strategy in place? If so, is it done correctly? We’ve put together 3 musts when it comes to developing a crisis management strategy and how to do just that:

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Networking: Unleashing Attendee’s Creativity

Socialize, network, repeat. Socialize, network, repeat. The classic cycle of attending an event! These are all great things, but can become tiring after a few hours of standing on your feet and creating small talk with a handful of new people. 

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