The Events Elephant in the Room – Events Revenue

With the recent CDC modified masking recommendations and venues around the US announcing total openings, it is becoming more apparent that in-person (or hybrid) events will rebound more quickly than initially expected. Event organizers are scrambling to not only secure locations and venues but understand the technology and execution of hybrid events. And for insurance and contingency planning, many also create virtual backup options should the landscape suddenly shift again. While this is undoubtedly expected (and necessary), the discussions seem to be avoiding the “events elephant” in the room–events revenue.

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Event Industry Trends and Recap of the 2021 SISO CEO Summit

I have attended industry events for most of my life. In good and bad times, even after industry-influencing events such as 9/11 and the great recession. This was different. Not only was this arguably the very first large industry event in person, but it was also the first time in a year that many of us have traveled outside of our homes or pandemic pods.

Like caged birds, we were finally allowed to fly and sing again. We were among our peers, our events professional tribe – all having suffered both personal and professional losses due to COVID. With more than 200 plus C-level show organizers and industry partners gathered on Amelia Island, Florida – one thing was clear, everyone wanted to solve how to move forward, grow stronger and evolve our industry.

While I shared my five lessons learned from a post-pandemic in-person event in my recent blog post, this post briefly covers the some of the key themes and trends from the SISO CEO Summit.

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Five Lessons Learned from a Post Pandemic In-Person Event

While it seemed like attending my first post-pandemic in-person event would be like riding a bike, it came with some lessons learned and a few surprises.

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Making Your Virtual Event Interactive: 4 Things to Try

While many organizations have successfully made the shift to virtual events, there's one challenge to them that's proven difficult to overcome: virtual events are typically — just by nature alone — less interactive than in-person events

But that’s not to say they can’t still be interactive! There are many tactics and activities you can incorporate to better engage your online audience. 

Here are just a few ideas… 

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Online Events Communities – Why Now?

Ironically, event professionals are an industry that is changing and an industry that never seems to change. Like many black swan events, there are often long-term changes to the way businesses operate and consumers act. According to a recent McKinsey and Company study,  90% of executives said they expect the fallout from COVID-19 to fundamentally change the way they do business over the next five years. Those same executives also reported that the pandemic would have a lasting impact on their customer’s needs and 75% said the crisis would create new growth opportunities. Could online event communities be the answer?

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Call for Papers in a Pandemic: Virtual and Hybrid Event Planning

For a few short weeks in 2020, the world seemed to slow. As we’ve progressed to nearly the end of the pandemic, it looks like it has begun to speed up even faster than our pre-COVID lives once again. We have all adjusted, from the way we shop to the way we work, much of it “just in time” or with greater flexibility. Who would have thought that airlines would drop their $200 change fees?

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Show Me the Money! Virtual Sponsorship Success

Much like Jerry Maguire (Tom Cruise) had to prove to his sports star, Rod Tidwell (Cuba Gooding) in the 1996 film Jerry Maguire, exhibit and sponsorship managers are having to show their organizations (and their clients – exhibitors and sponsors) the “money” or value in a virtual world. 

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Webinar Tomorrow: Association Event Trends for 2021

Personify, the leading provider of constituent management software, commissioned research in December 2020 of nearly 1,000 association members and staff about their preferences for digital engagement along with challenges and opportunities that have arisen over the past year with virtual events. 

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Beat the Burnout: 3 Tips For Staying Motivated One Year Into Virtual Work

It’s March again, which means it’s officially been one year since COVID arose and changed life as we knew it. That’s right, it’s been twelve whole months of social distancing and staying home — twelve months! We’ll be the first to say this past year has felt like a blur. Living in a constant state of uncertainty is tiring, and it’s more than ok to admit that it was (and still is) a lot to handle at times!

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Data Driven: Best Practices and Questions to Capture Virtual Event Feedback

While it feels as if we should all be well-versed in virtual events by now, the reality is, if you were mostly hosting in-person events pre-COVID, switching to virtual can be a challenge. We'll be the first to say it: It's a big adjustment! And even though we’re one year into this doesn’t mean you’re a pro: many people are just now holding events virtually that they cancelled in-person last year.

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