Event Registration Blog

Does Your Registration Form Do These Eight Things?

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Registration Form Eight Things

The answer to the question “What should a registration form do?” might seem obvious, but if you respond with “Collect registration data”, there is a good chance that you can improve your registration forms to increase conversions and put on memorable events. From our experience, here are eight things your registration forms should be doing in addition to collecting data:


  1. Make you look good – Your registration form should reflect your professional image by having consistent branding, flawless formatting, well positioned text and of course, look the same in all browsers

  2. Convert the people who arrive at the form into paying customers – Getting people to your form is only the first step. Usability headaches such as too many required fields, confusing registration options, incorrect pricing or dates all contribute to people abandoning the registration form.

  3. Give people a second taste of your event – The first taste comes from your marketing materials, so now you need to reinforce it. Your form should have a similar look and feel to your marketing material and be well organized, error free and work as intended, just like the event will be.

  4. Make people feel safe and secure – Having a professional looking form is a great help, but you also need to ensure you have a clearly displayed privacy policy and that your form is hosted on a secure server.

  5. Prevent mistakes – Let’s face it, people don’t read instructions, so even if you add text to your form explaining what to do and what not to do, it likely won’t be read. Your form needs to be set up in a way that mistakes cannot happen in the first place.

  6. Reduce calls to the event planners – Event Planners are busy people, they don’t need more calls about registration form issues. Always have a contact phone number on your form in case people do need to call, but try to anticipate common questions that might come up and make sure they are answered on the form. Also, test, test and test your form. Many calls are a result of a problem encountered on the form,o make sure yours is perfect before going live.

  7. Make people say, “Wow! That was easy!” – Even registration forms with lots of options, categories and workshops can be made to seem simple with the right planning and layout. Invest the time, before you start, to eliminate frustrations and problems later on.

  8. Collect data the right way for meaningful reporting – There is more than one way to set up a question for many of the fields you find on typical registration forms. All of the question types may get the data into your database, but you need to consider whether the format of that data will provide you meaningful, consistent and reliable reporting for your requirements.


Questions? Call one of our online registration experts at 1-800-507-3759 and press “2”. We are always happy to offer some free advice and give you some ideas. Please feel free to contact us if you have any questions or comments about this article.


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