Remember the last time you bought shoes or had the oil changed in your car? Were you asked to buy some protective spray for your shoes or to get the window washer fluid in your car topped up? Many merchants generate additional revenue by simply presenting customers with additional buying opportunities related to their initial […]
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Obtaining funding and corporate sponsorship is fundamental to the success of many events. However, it can be challenging and sometimes downright frustrating to secure funding for your event. Here are some tips to make the process a bit easier. Setting the Foundation Before you begin looking for sponsors, you should construct a foundation for sponsorship. […]
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This article has been provided by Krista Baker of Morning Star Multimedia. For more information about Morning Star and the marketing services they provide please visit www.morningstarmultimedia.com As you begin to plan your event, ask yourself a couple of fundamental questions – what value am I providing my attendees? Why would they spend their time […]
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This month’s article has been provided by Jim Carroll. I spend a fair bit of time on the MimList; it’s a global forum of meeting planners. Someone referenced an article from Hotel and Motel Management, on the fact that many attendees at conferences are finding that things are becoming a bit dull. When I read […]
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Many events rely on sponsorship to allow the event to happen but attracting sponsors is not always easy. Potential sponsors are generally inundated with requests and unless very well presented, most sponsorship proposals will not be graced with a second glance. While many organizations have a sponsorship budget, unless you present your sponsorship proposal as […]
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Unless attendance at an event is mandatory, getting people to register comes down to sales. You, as the event planner need to convince the event participants that attending your event is the best use of their time and money. Even if your event is free and intended to be fun such as a Christmas party, […]
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If there was a way to reduce the cost and the amount of work required to put on an event while at the same time making the event better for you and the event participants, would you want to try it? One way to accomplish this is to form a strategic alliance with a non-competing […]
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Any event will have people who register to attend and fail to show up. There are many reasons for not attending, but it really comes down to priorities. No shows create problems for event planners ranging from wasted meals and poor event atmosphere to listening to excuses and deciding whether or not to charge the […]
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During one of the sessions at a recent CanSPEP conference, I overheard several of the event planners talking about how their conference attendees continually book hotel rooms through online services, rather than booking rooms within the conference hotel room block. This causes problems because room blocks aren’t being filled and event planners are still charged […]
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Have you ever come across an event that you wanted to attend but registration wasn’t available yet? What did you do? Did you remember to go back in a few weeks to register or just forget about it? If people are starting to think about registering for your event and you don’t have a way […]
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An Easy Way To Increase Revenue For Your Events
Event Marketing – Obtaining Sponsorship and Funding
Event Marketing – Providing Value
10 Ways to Not Have a Boring Meeting
Four Quick Tips For Getting Event Sponsorship
5 Ideas to Help Sell Out Your Events
Strategic Alliances Help Event Planners Put On Better Events
Minimize No Shows For Your Events
8 Ways To Get Attendees To Book In Your Hotel Room Block
An Easy Way to Secure More Registrations for Your Event
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