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10 Icebreaker Ideas to Kick Off Your Event

10 Icebreaker Ideas to Kick Off Your Event

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10 Online Event Registration Tips That Sell Out Events

10 Online Event Registration Tips That Sell Out Events

Why Event Registration Matters Events aren’t just about the thing; they’re about the people and their involvement. The success of an event is often measured by the number and involvement of people. So having a good event registration process is key. It means people can sign up easily and that means a sold out event….

6 Ways You Can Cut Down Your Event Budget

6 Ways You Can Cut Down Your Event Budget

Start early with the event budget One of the most effective ways to reduce an event's budget is to start planning early. By initiating the budget planning process well in advance, you allow yourself ample time to identify potential cost-saving opportunities. Early planning also enables you to establish a clear communication plan for both internal…

4 Fundamental Guidelines for Saving on Your Event Budget

4 Fundamental Guidelines for Saving on Your Event Budget

1. Setting clear priorities for your event budget Determine a concrete goal for the event Before diving into the financial aspects, it's crucial to establish a clear and concrete goal for your event. This goal will serve as the foundation for all your budgeting decisions. Whether it's a corporate gathering, a wedding, or a community…

5 Key Take-a-Ways from the Events Revenue Summit

5 Key Take-a-Ways from the Events Revenue Summit

1. Embrace new technology Adopt cashless payment systems In the evolving landscape of event management, adopting cashless payment systems has become essential. These systems not only streamline transactions but also enhance the overall attendee experience by reducing wait times and minimizing the risk of theft. Event professionals are increasingly turning to digital wallets and contactless…

4 Steps to Developing Your Event Promotion Plan

4 Steps to Developing Your Event Promotion Plan

1. Set your goals and objectives 1.1 Define clear and measurable goals To develop an effective event promotion plan, the first step is to define clear and measurable goals. These goals should be specific, attainable, and relevant to the event's overall purpose. For instance, you might aim to attract 700 participants or enhance relationships with…

5 Ways to Make the Most out of a Small Event Space

5 Ways to Make the Most out of a Small Event Space

1. Optimize the Layout The layout of your event space plays a crucial role in how comfortable and enjoyable the experience will be for your guests. A well-optimized layout can make a small venue feel more spacious and welcoming. It's essential to plan the layout meticulously to ensure that every square foot is utilized effectively….

4 Ways to Make Your Sponsors Part of the Event

4 Ways to Make Your Sponsors Part of the Event

1. Offer co-branded marketing opportunities 1.1. Joint social media campaigns One effective way to make your sponsors part of the event is through joint social media campaigns . By collaborating on social media, both the event and the sponsor can benefit from increased brand awareness . This can be achieved by sharing posts, stories, and…

4 Simple Hacks to Presenting with Better Audience Engagement

4 Simple Hacks to Presenting with Better Audience Engagement

Audience Participation Participation is key to any presentation. When your audience is participating they will retain more and be persuaded by what you say. Engagement can turn a boring presentation into a memorable experience and create a deeper connection between you and the audience. Without engagement even the best prepared presentations can fail. The audience…

2021 Event Email Marketing: The 5-Email Roadmap to Success

2021 Event Email Marketing: The 5-Email Roadmap to Success

Why Email Marketing for Events Email marketing is now an essential tool for event promotion post COVID. The rapid shift in marketing trends has highlighted the need for communication channels. Email is a key channel for customer loyalty, acquisition and retention so it’s critical for event success. Despite the challenges of COVID, there are plenty…

5 Creative Lounge Ideas to Spice Up Your Next Event

5 Creative Lounge Ideas to Spice Up Your Next Event

1. Ambient lighting 1.1 Mood lighting Creating the right ambiance is crucial for any event. Ambient lighting plays a significant role in setting the mood. Use soft lights such as string lights, dimmed table lamps, or hanging lanterns to create a cozy atmosphere. Avoid bright lights that can cause headaches and discomfort among your guests….

3 Ways to Effectively Prepare for a New Year

3 Ways to Effectively Prepare for a New Year

1. Preparing Your Spirit 1.1 Reflect on the Past Year Understanding personal growth is crucial as you reflect on the past year. By examining your achievements and challenges, you can celebrate how far you've come and identify valuable lessons learned. This reflection helps you align with your values and priorities, ensuring that your goals resonate…

4 Essential Educational Tracks You NEED for Your Next Conference

4 Essential Educational Tracks You NEED for Your Next Conference

Why Educational Tracks Matter Educational tracks in conferences are key to getting the most out of the event. They provide a framework for learning and professional development so you can focus on what matters to you. By following a track you can manage your time and resources better and get the most out of the…

Email Tips To Drive Results for Your Exhibitors

Email Tips To Drive Results for Your Exhibitors

Pre-Event Email Strategies 1. Objectives and Metrics Before diving into your email strategies, it's crucial to identify one or two main objectives for the trade show. These could range from maximizing new leads to training or up-selling. Clearly defining your objectives will help you tailor your email campaigns to meet these goals effectively. Additionally, establish…

Data Driven: Best Practices and Questions to Capture Virtual Event Feedback

Data Driven: Best Practices and Questions to Capture Virtual Event Feedback

Why Virtual Event Feedback Matters Getting feedback from virtual events is key to understanding what participants thought and felt. As we move to virtual events, getting feedback becomes even more important to ensure the event is successful and to make informed decisions for future events. Participant feedback gives you valuable insights to improve the overall…

Does Your Speaker Agreement Include These 3 Things ?

Does Your Speaker Agreement Include These 3 Things ?

1. Essential Clauses in Speaker Agreements Include a cancellation clause When drafting a speaker agreement, it is crucial to include a cancellation clause. This clause should clearly outline the terms under which either party can cancel the agreement. It should specify the notice period required for cancellation and any penalties or fees associated with it….

A Guide to Digital Business Cards in 2021

A Guide to Digital Business Cards in 2021

Digital Business Cards Digital business cards are the future of networking. The COVID-19 pandemic and lockdowns in 2020 accelerated the adoption of digital business cards. These modern replacements for traditional business cards are a contactless and seamless way to share your details. As we get used to the new normal, digital business cards are a…

Event Communities for Your Hybrid Events – It’s Time

Event Communities for Your Hybrid Events – It’s Time

What are Event Communities ? Event communities are online spaces where event participants can connect, share and build relationships before, during and after the event. They are the hub of engagement where attendees can network, discuss topics of interest and access event content. They are key to feeling part of the community and continuity. For…

7 Steps to Eliminating Online Event Registration Problems

7 Steps to Eliminating Online Event Registration Problems

Step 1: Enable Registrations on Your Own Website Integrating with Your Existing Site Integrating the registration system with your existing website is crucial for a seamless user experience. This integration ensures that users do not have to navigate away from your site, which can reduce drop-off rates. Use APIs and plugins that are compatible with…

A Sales Executive’s Guide to Returning to In-Person Events

A Sales Executive’s Guide to Returning to In-Person Events

1. The importance of in-person events The events industry faced significant challenges in 2020 and a large part of 2021 due to the pandemic. Adaptation to new ways of bringing people together was necessary, with varying degrees of success. However, the intrinsic value of in-person events remains significant. With the availability of vaccines and booster…